In 1949, a group of Rotarians in Custer, South Dakota, formed a human chain up the side of Thunderhead Mountain, passing 29 tons of lumber hand to hand to help build a staircase for a dream that was just beginning — the Crazy Horse Memorial.
What started as a simple act of service became a partnership spanning generations. More than 70 years later, the club continues to support the memorial’s mission of honoring Native American culture, expanding educational opportunities, and bringing people together through understanding and community.
It’s a story of vision, perseverance, and what can happen when people come together to build something bigger than themselves.
ALT A group of people is seen descending a steep wooden staircase attached to a rocky cliff. The setting appears challenging, with the staircase winding down the rugged terrain. The photograph has an old, grainy quality.
ALT A person wearing a cowboy hat and leather jacket stands beside another individual in a bright red coat. They are outdoors in a natural setting, with trees and the Crazy Horse Memorial visible in the background.
ALT A person in a military uniform stands next to another wearing a feathered headdress and traditional attire. They are outdoors with trees in the background.
ALT A group of people wearing caps stand in front of the Crazy Horse Memorial. One person holds a Rotary International emblem. The sky is clear and blue.