Design idealism & Product pragmatism. All views are my own.

Joined September 2018
29 Photos and videos
15 Aug 2023
Replying to @Ryanair
@Ryanair @askryanair My luggage didn’t come out for 4 hours until 2:30AM and I missed my train as a result. I submitted my claim following your procedure and have been told that I can’t be compensated by a CS who clearly didn’t even read my claim.
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15 Aug 2023
Please get in touch so we can discuss further. I did not even get a response until after 17 days.
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5 Jun 2023
Day 2 done too 💪 posting a day late being too tired yesterday 😅 Thanks to organisers & the community for a UX immersed weekend. #uxce23
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3 Jun 2023
First day done ☑️ #uxce23 with @jngo @daisylumley @lilsquest Mariana, Gen, Juan & many more lovely people 💪
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1 Jun 2023
My first @SDDBerlin! Good to chat with Berlin-based Designers and hear great talks before the packed weekend at @uxcampeurope
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10 May 2023
Nice use of a #serviceblueprint to visualise a system of multi-products & services. I’m curious about how this is kept up to date and made actionable!
4 May 2023
We created a blueprint of the Airbnb experience and used it to improve our service end-to-end
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27 Apr 2023
Deeply fascinating journey into Wardley Mapping. Thank you @swardley @causalislands ...& @jngo for recommending! Can't wait to explore more.
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24 Feb 2023
In Berlin, more than 10,000 people came out for the #fullscalefreedom action on the anniversary of the full scale invasion of Ukraine. Berlin Mayor Franziska Giffey, Ukrainian Ambassador Oleksii Makeiev, U.S. Ambassador Amy Gutmann, and German politicians took part in the event.
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23 Feb 2023
😂😭
23 Feb 2023
Apple Pie Position: A statement that instantly elevates the person who is saying it and is simultaneously hard for anyone else to push back on, and so everyone avoids the personal risk and just nods “yes”, even though its actual value in this specific situation might be relatively low, zero, or even negative. Because everyone in the workplace wants to come across as smart & competent, especially during meetings, Apple Pie Positions end up being frequently employed by your colleagues. Examples of Apple Pie Positions (trigger warning: might feel too painful at times) 1) “We need to define the success metrics for <whatever is being discussed>” Also seen in the wild as: “How will you measure success here?” 2) “Do you have any data to back that up?” (narrator: it is either impossible to get useful data in this situation or the effort to get useful data would be greater than just doing it) 3) “We need more scalable team processes” 4) “We have too many meetings” 5) “We need to sync more often” 6) “This is a two-way door, so let’s just decide quickly” (narrator: it was actually a one-way door. or, it was a two-way door with a hungry lion on the other side of the door, so we kinda died) 7) “We need more metrics before making a decision here” 8) “We need a better go-to-market motion to improve product adoption” (narrator: the problem is you’ve built the wrong product, no amount of GTM sorcery is going to fix that) 9) “We need to clarify our expectations from people in this role so we can set them up for success” (narrator: the problem is that you’ve hired too many people whose work overlaps with other functions) 10) “We need better internal documentation!” (narrator: yes we do. we also need 50 other things so let’s just finally admit that this ain’t happening. besides OpenAI will solve this for us in 2024, right?) 11) “Let us not forget [quote one of the company’s core values].” (narrator: sometimes used as a weapon to justify one’s position, especially when faced with objective & rational counter-arguments for an issue) 12) “We need to replace our team meeting with written updates” Fast forward a few weeks/months: “People are missing live interactions with team members, they don't know what's going on across the team, nobody's reading the written updates. We need a meeting” 13) “Our current org structure doesn’t set us up for optimal execution of our strategic goals. That's why we are announcing a re-org” 14) “We must not slow down our shipping velocity” (narrator: usually applied to push back against a fairly rational measure that will cause a minor delay in shipping the product but will prevent bigger problems for the customers or the company further down the road) 15) “We need to post-mortem this” (narrator: you should have pre-mortem'ed this, so you wouldn't have had to deal with an ugly post-mortem. and the systemic changes rarely happen and somehow we are doing another ugly post-mortem 3 months from now. repeat) 16) “After 13 amazing months as CxO, Bob has decided to leave for other personal pursuits. The company wouldn’t be the same without his contributions” (narrator: this is not how it actually went down) 17) “We need an offsite so we can align the teams better with our strategic priorities” (narrator: we said the same thing for the previous 6 offsites. it almost seems like we are doing offsites more than we are being onsites) 18) “Remember, we are a mission-driven company” (narrator: particularly effective when justifying below-market salary / stock for current and prospective employees) 19) “We need to go on a customer listening tour to understand our customers better” (narrator: no, you need to pay more attention to the customer research that’s already happened over the past 18 months that we haven’t done anything about. you then need to translate that into differentiated features, instead of just building me-too tablestakes) 20) “We need more apple pie” (narrator: 🥧yum. yes we do)
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21 Feb 2023
Cool way to approach strategy, as smt that needs to be experimented and adapted. Often we think strategy has to be a big incomprehensible PPT / Service Blueprint etc, but a good one is not.
13 Feb 2023
I love the idea of an emergent strategy or at least a blend of an emergent and deliberate strategy, especially given the current pace of technological advancements. 🤝 It is a must. 👏 Here are some features and benefits of emergent strategy.
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6 Jan 2023
SAAS, explained
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7 Sep 2022
The horrible truth 😢 #ClimateCrisis
The tragedy in Pakistan is a stark reminder of climate injustice. The top map shows which nations are most responsible for excess emissions. The bottom map shows which nations are most impacted by it. Climate breakdown is playing out along colonial lines.
6 Aug 2022
The trial of Alex Jones proved that conspiracy theorists spread lies for a profit, not out of genuine beliefs. They will use anything to make $$$. Internet trolling makes them $$$. Dark side of the influencer business model. The system is broken.
Evidence and testimony from Alex Jones's damages trial revealed key financial details about the conspiracy theorist and his Infowars media company, which he used to spread lies about the Sandy Hook shooting. nyti.ms/3OX2OdK
30 Jul 2022
Designers always talk about empathy. But psychologists argue that empathy can be a biased and one-sided selfish emotion. Turning empathy into compassion instead is needed to actually help others. Do you agree? 🤔 bbc.com/reel/video/p0bwksjj/… via @BBC_Reel
13 Jul 2022
On my cycle home, spotted this nice theatre 🫶 #NonbinaryAwarenessWeek #Berlin
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21 Mar 2022
Finally made it out to the countryside. Saw beautiful mountains, streams… and even managed to walk into Austria. Servus!
25 Feb 2022
Just donated to @UnitedHelpUA to help save lives of Ukrainians & help those internally displaced. Match funded 1:1 by my employer @McKinsey 🙏 It’s a sad time for Ukrainians and Russians alike… let’s support each other in a time like this. #Kyiv
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20 Dec 2021
Deforestation causes bats to relocate, the stress of relocation make them shed more viruses, leading to a disease epidemic in humans. Perhaps we should do better for our environment, for our sake? 🤔shorturl.at/qBLR8

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13 Nov 2021
Getting a stomach bug means all your healthy diet beliefs go out the window. Feeling defeated only eating white rice, white bread and nothing else 🥲
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