People are tired of using software to do the work.
They want software to handle the work🤣
Everyone kept telling me to build SaaS. Recurring revenue, clean margins, scale while you sleep.
The problem is nobody wants software anymore. They want the outcome the software was supposed to produce, and they want you on the hook for it.
The businesses I see winning right now aren't selling tools. They're selling the result and absorbing the messy execution that used to be the customer's problem. That's not an agency and it's not SaaS. It's whatever comes after both.