Siddhartha Mukherjee is the Founder of Brand Balance, India’s only Corporate Brand Reputation ERP (Efforts, Resources & Processes) Management Consultancy that designs, implements, and governs scientifically structured ERPs and data-led measurement systems. A key focus area is preparing organisations with the right ERP readiness before launching monthly measurement and analytics, ensuring communication isn’t just tracked, but managed for outcomes.
With 25 years at the intersection of corporate communications, analytics, and boardroom-level brand & reputation management, he helps CXOs and CCOs convert reputation into measurable business advantage, strengthening valuation, trust, and leadership credibility. He is shaping the next evolution of reputation management through measurement and data analytics.
At SCoRe, Siddhartha teaches the PR Measurement & Analytics module, empowering future communicators with outcome-driven models, modern metrics, and decision frameworks that align communication effectiveness with real-world business impact.
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