54 Photos and videos
PMAX reality check:
Reseller-heavy placements are where bot traffic hides and ad budgets quietly bleed.
We analyzed 3,376 PMAX display placements.
27% have 75–100% reseller chains in ads.txt.
That’s not “programmatic efficiency.”
That’s maximum opacity.
The logic is simple:
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More resellers:
→ less accountability
→ higher fraud risk
Long reseller chains make it easier for:
• invalid traffic to blend in
• quality issues to spread
• responsibility to disappear
Even without outright fraud, margin leakage and low-quality inventory add up fast.
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❓ How are you spotting risky PMAX placements today?
*The data in the visual is based on ads.txt analysis of 3,376 PMAX placements
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5 Nov 2025
"Your ad appeared alongside Google because Google determined that competing with you for your own audience was in everyone’s best interest — especially Google’s." #PPC
Anyone else noticing this? Mine started around late July. It’s not even a product Google sells. Thoughts?
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5 Nov 2025
Hm, maybe Google added some noise to its own google ads account by opting in for AI Max?! 🤣 🤑
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16 Oct 2025
RT @dpaessler: COVID ist nicht weg: In Deutschland sind die nächsten ca. 8 Wochen erhöhte persönliche Infektions-Schutzmaßnahmen empfehlens…
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5 Jun 2025
Hey #PPC Network 👋 I wanted to pick your brains about Google’s February 2025 update on landing page navigation quality (blog.google/products/ads-com…) and its real-world impact on Landing Page Quality Scores. Specifically, have you noticed 📉 drops for typical B2B/lead‐gen pages
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5 Jun 2025
BELOW_AVERAGE” for LPQS has climbed, and overall QS is trending downwards.
-Have you observed similar shifts in LPQS for no-navigation or stripped-down lead-gen pages?
-Has anyone tried enhancing navigation (breadcrumbs, menu links, footer, etc.) to see a positive bump in LPQS?
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5 Jun 2025
I’m keen to hear your experiences, data points, or optimization tips. Feel free to share any insights or best practices!
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3 Apr 2025
RT @dpaessler: Unser Paper "Modellierung der COVID-Infektionszahlen in Deutschland (2020–2024)" ist online:
Zusammen mit @rv_enigma, @Mart…
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17 Mar 2025
Remember when Kim Jong-Il shoot 11 Hole in one’s in just one round. Awesome Golfer. A great guy. Everybody can trust him!
espn.com/espn/page2/index/_/…
16 Mar 2025
I think this is now the 27th Club Championship Trump has allegedly won at his courses, by my count.
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30 Jan 2025
AI Wars! Let's have a look at the traffic numbers! 📈
#deepseek #gemini #perplexity #chatgpt
Used data: Cisco Umbrella Domain Popularity for Last 28 Days on day level
I'm really interested if the hype around #deepseek continues and which other player will lose usage share
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30 Jan 2025
What's your bet? Have you tested Deepseek already? Thoughts?
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14 Jan 2025
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10 Jan 2025
If the invocation of the hashtag#Google Suggest endpoint is a good Proxy for the Search behavior in the Google Search, then... What are your thoughts?
Data Source: Cisco Umbrella Popularity List
umbrella-static.s3-us-west-1…
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9 Jan 2025
If DNS data (Cisco Umbrella popularity list) is a valid proxy for #ppc traffic hitting the click tracker endpoints:
How has #googleads managed to get such a sharp increase in traffic starting in August 2024? Any ideas?
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7 Jan 2025
"Give me all unknown n-grams in the google ads search term report with its performance metrics"
New FREE tool:
pemavor.com/solution/search-…
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23 Dec 2024
How #googleads forced the competition in the recent weeks?
🔢 I did some heavy number crunching on Google ads data to get some answers to that question:
➡️ Do you see higher CPCs recently?
➡️ Have you see drops in impression share recently?
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23 Dec 2024
➡️ Are you seeing more domains in your auction insight reports recently?
➡️ Are you seeing an increasing number of poor matches when reviewing your search term reports?
here is the full article: pemavor.com/how-google-is-ch…
#ppc #SEA #pemavor
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