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Strategic Objectives @SO_pr

We are IABC Global & Toronto PR Agency of the Year 2023 and Canada's MOST award-winning Social PR & Influencer firm. Follow our co-founder @debweinstein

Joined November 2009
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Strategic Objectives@SO_pr
3 Jun 2022
People often ask what we do @SO_pr, Canada’s MOST award-winning PR agency, SO we put together this explainer video. BTW we’re #Hiring bit.ly/3fXBv2V
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Legendary sports heroes joined @PWHPA in a groundbreaking campaign to support the development of a viable, professional women’s ice hockey league in North America. See how we put a #StickInTheGround and made big news for the goal here 🏒 🥅 buff.ly/3ETzghN
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What makes consumers take notice of brands and open their wallets in this new age of multimedia? We did research to find out and as @judyslewis will tell you, the results are surprising #wemakenews #PublicRelations buff.ly/48xY7Cs
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This #NationalHumanTraffickingAwarenessDay, we’re honoured to work with @VSToronto to raise awareness of its national Reclaim program to help clear human trafficking survivors’ debt for good. Learn more here: shorturl.at/O1HLx
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BIC Soleil is back as the Official Razor of the PWHL, empowering women on & off the ice!🏒✨ We’re excited to connect with hockey fans through athlete partnerships, live in-game activations, as well as contests and giveaways you won’t want to miss. shorturl.at/5JD54

BIC Soleil Partners with PWHL as Official Razor | Strategic Objectives

BIC Soleil returns as the official razor of the Professional Women’s Hockey League for a second season, continuing its support for women’s sports.

strategicobjectives.com
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Please enjoy our blog @SO_pr, Learnings from Lockdown: Lessons in Living Life from our mighty Strategic Objectives Team. It’s full of fascinating facts and stats #WeMakeNews #Blog #PublicRelations buff.ly/3NPlC0u
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How do you make news for a NEW vehicle in the midst of the pandemic? Check out this #CaseStudy to see how we did it for @KiaCanada’s awesome new EV6 🚘🚗🚘 #WeMakeNews buff.ly/3D5ZNHF
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Explore Strategic Objectives newly redesigned website, featuring enhanced user experience, mobile optimization, and a modern design to reflect the agency's creativity. buff.ly/4b3MxAs
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Here’s how and why we created a #TasteItRateIt Facebook campaign to launch a NEW cookie and welcome newcomers to Canada #pr #casestudy #csr #coffee #wemakenews buff.ly/2RUQ6PY
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Explore the crucial role of communicators in the fight to #EndHumanTrafficking with insights from Strategic Objectives buff.ly/4b0zu2D
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Canada is not USA North. While obvious to Canadians, international marketers should ignore this fact at their peril. Our latest blog provides considerations for global brands looking to enter the Canadian market. Read it here: buff.ly/4hBpwrh
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AI isn't just for tech experts—it’s for YOU too! 🤖 Our blog post explains how AI can help with your daily work and identifies critical concerns to watch for. Check it out! buff.ly/4f9AvGT
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We struck gold asking #Toronto voters and Mayoral Candidates ONE burning question: “When it comes to tortilla chips, do you DIP ‘em or NOT?!” #pr #casestudy #wemakenews buff.ly/2rytcCs
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We added style to #sustainability to support @KiaCanada’s launch of the Sorento PHEV in Quebec and introduce Kia’s progressive brand to lifestyle tastemakers & media in the region 🛍️. In true @SO_pr fashion, the results were electric ⚡ #WeMakeNews bit.ly/3ooH4jR
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Discover the magic of UGC in our blog post by @darakarasik . Dive into how authentic user-generated content is reshaping social media strategies and expanding reach for brands on social media. Read more here: buff.ly/48ySnII #WeMakeNews
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Five Key Considerations for Brands to Adapt, Survive, and Prosper Post-Covid #CMO #brandmarketing #entreprenuer buff.ly/3VGHrDK
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Look what happens when you pair Canadian influencers with their Kia match! A gorgeous library of real-life content to inspire everyday consumers #pr #casestudy #influencer buff.ly/3AKCgLQ
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Communicators: Let’s create memorable experiences that strengthen brands with REAL purpose and reconnect consumers to meaningful moments. Our blog on Experiential PR will show you how! #experientialmarketing #pr #wemakenews  buff.ly/4gqIajK
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Human trafficking is an insidious, misunderstood crime. @SO_pr was #SOproud to partner with @thecanadiancntr to educate, empower, and engage Canadians to change things up, and help #EndHumanTrafficking. Read our case study here #PR #WeMakeNews buff.ly/48Xsjap
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We teamed up with Kia Canada to unveil the latest all-electric #KiaEV5! ⚡🚙 Guests got an up-close look of its bold design, enjoyed a live show from @TylerShawMusic & had their minds blown by @kevinhamdan! #WeMakeNews
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Influencer Marketing is the new #CMO darling, but how can brands get the biggest bang for their buck?  Here are @DebWeinstein’s TOP 10 Tips to Engage Social Media Influencers for your Brand. buff.ly/42Hm75k
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