“Value over volume” drives Alba Thermal Springs’ growth, with villas, spa expansion and Springs Club membership reshaping how guests experience bathing wellness. #spaindustry#wellness#hospitalityt.lei.sr/TT32lz
Floating in ice water, steaming in sauna: Arctic Bath in Swedish Lapland turns contrast therapy into a bucket-list wellness experience rooted in Nordic nature. #spa#wellness#Nordict.lei.sr/TT31f8
WELLSurvey 2.0 reveals a US$606bn WELLZoomer opportunity—but 53% of consumers rejected all 36 spa brands shown. Trust differentiation are now critical. @KevinKelly @PeterYesawich #wellness#spat.lei.sr/TT30dL
“The atmosphere for Middle East travel will shrink,” says Geoffrey Lipman, SUNx. Experts warn disruption—but also urge resilience, sustainability planning and local market focus. @SUNx#spa#wellness#tourismt.lei.sr/TT2zPn
Beth Gatonye from @SeeingHandsRwa has trained over 240 visually impaired massage therapists – proving inclusion drives both dignity and business value. #spa#wellness#inclusiont.lei.sr/TT2x49
“Every environment already affects the nervous system,” says Susan Magsamen. IAM Lab’s neuroaesthetics research shows spa design can regulate stress and restore wellbeing. #spa#wellness#neuroaestheticst.lei.sr/TT2vxD
Trust is now the spa industry’s real currency. WELLSurvey 2.0 shows a US$606bn opportunity, yet 53% of WELLZoomers couldn’t choose a spa brand #spa#wellness#trustt.lei.sr/TT2tgG