SPINS is a wellness-focused data technology company and trusted advocate for the natural products industry.
Joined February 2016
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🎉Exciting News Alert! 🎉
We are thrilled to announce that SPINS has acquired The Data Council, a leading content management platform at the heart of e-commerce and marketing in the CPG industry. Get all the exciting details here:
spins.com/press/spins-acquir…
ALT SPINS Data Council logos
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According to YouGov, nearly 1/3 of US adults plan to make 2024 resolutions, w/ 89% believing they will stick to their goals. Our Best Practice Team delves into the data to uncover whether these resolutions are merely talk or if they are backed by evidence.bit.ly/3uiNYdj
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Gut health has been a rising consumer trend for years now, and prebiotic fibers (or just prebiotics) have been a rising star in products related to this movement for nearly a decade! bit.ly/49kpkrz
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The dynamic gummy market offers many opportunities for innovation. How can formulators leverage the sustained appeal of gummy supplements to achieve success in this ever-evolving market? bit.ly/3SpEQeQ
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The weight loss market is evolving, spurred by consumer consumption of rapid slim down fads but also the growing understanding that supplementing active lifestyles may be a more sustainable approach to keeping off the pounds. bit.ly/47SqedV
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While hydration and electrolyte offerings receive the lion's share of sales during the hottest months of the year, the subcategory still sees strong sales year round. bit.ly/3U4TvyD
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Joshua Schall & Scott Dicker are back for the Sports/Active Nutrition 'State of the Union'. They discuss healthspan and recap on categories like energy, hydration & beyond - tune in to catch up on all that's happened in the past year and get ahead on 2024! bit.ly/3vEXjMY
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Consumers are on a journey to find better-for-you products that meet their values—& they’re changing the CPG industry. SPINS experts dove into data, social trends, & cultural news to predict the trends we’ll be seeing in 2024 & how you can prepare. bit.ly/3RSxQah
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Register for "The Future of Consumer Demands" webinar on 1/31 to gain insight into the key themes and drivers of consumer demands in the marketplace today and how you can help your shoppers stay loyal to their family and community needs. bit.ly/3vu6X4S
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Plant-based ice cream reached $410M in mid-2023 according to SPINS. From savory ice cream & unexpected collaborations to freeze-dried and DIY mixes, ice cream is a popular vehicle to experiment. bit.ly/3NPJ0er
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Where Food Comes From cited recent data from SPINS showing that 51% of consumers are more likely to buy a product identified as Upcycled Certified. bit.ly/3TK7REs
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While biotin has long been popular in the beauty space, it’s recently picked up steam in another area: the grocery department. According to SPINS, biotin as a functional ingredient is growing in energy & sports drinks at 114.4% in dollar sales. ⚡ bit.ly/3GZc7rT
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New product innovation has fallen off of a cliff. According to SPINS, new product launches plummeted from 35,000 per four week period in 2020 to 5,000 per four week period in 2023 across retail channels. bit.ly/3GZaRoF
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According to SPINS, there was a spike in chatter in January that reached true virality on TikTok in May (as #naturesOzempic) & mainstream media in June. At the time, NOW told @NutraUSA that its berberine sales were up 623% before running out of stock. bit.ly/41zoRix
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Join SPINS for an exciting workshop where they will first discuss how the Beverage category is doing overall, what functional ingredients, sweeteners and health focuses are driving purchase decisions, and more. bit.ly/48pcCr4
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The Sports & Active Nutrition Summit 2024 is just two months away! Bridging the science and business of the sports and active nutrition categories, SANS is a must-attend event, and let us tell you why… bit.ly/48qv7eS
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Dollar sales of frozen Asian foods in conventional channels jumped 5.7% to $301M, reports SPINS (12wk). Unit sales were up 8.2% w/ good growth in a couple of major subcategories, including snacks & apps (especially dump- lings/potstickers) & meals/entrees. bit.ly/485qSWg
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Brandon Casteel, VP of partnerships at SPINS, said: “What we're clearly seeing from manufacturers and consumer feedback loops is: 'This is where I want innovation'. And so, manufacturers are responding to these new desires and new formulations." bit.ly/3tq5hIS
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