933 Photos and videos
Motive is the perfect combination of lightweight and serious stopping power — suited for everything from the XC race course to aggressive trail riding. With a surplus of power, tuning your braking power is esay. Changing rotor sizes by 20mm or - your power by 20%. #SRAM
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XX DH cranks come in progressively short lengths, offering greater ground clearance and more precise balance adjustment options. Maxime Auguin, Tech Supervisor at Commencal Mucoff, walks us through how Myriam Nicole settled on 160mm XX DH cranks as her setup of choice. #SRAM
ALT Maxime Auguin, Tech Supervisor at Commencal Mucoff, explaining how professional downhill mountain biker Myriam Nicole selected 160mm SRAM XX DH cranks for optimal ground clearance and balance on her race setup.
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ö Clever shows their true colours in their latest project, RGB. Another must watch from Brandon Semenuk!
Photos by Toby Cowley #SRAM
Watch now 👉 youtu.be/vLjD-iWL0wI?si=rC_X…
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Eagle Powertrain delivers total system integration for full control and ease of use—so you can stay focused on the ride ahead. AXS Pod Controllers put every rider command at your fingertips—no extra remotes, no bar clutter, no compromise.
Photo by Ross Bell #SRAM
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Paul Couderc goes huge in his latest edit, "Headache."
Watch now: bit.ly/4eGmXW8
Video by Dorian Jouvenal #SRAM
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Swipe for a closer look at Aletha Ostgaard Canyon Sender CFR.
Missed our latest 'In The Know'? Catch up here: youtu.be/n2E8TWCTGSg?si=ijY9…
Photos by Ian Collins #SRAM
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With a simple turn of a dial on Ochain | R or a travel chip swap on Ochain | N every Ochain model can be tuned for different terrain, ride styles and bike designs.For the full range of trails & machines, from short travel and highly versatile, to DH-specific and free ride. #SRAM
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We're excited to have Lukas Schäfer officially part of the SRAM x RockShox family. Lukas rides and builds with unmatched style and creativity and we're excited to see what he cooks up for 2026! Watch his latest edit 'Mufflon'. #SRAM
youtu.be/mJg53OIiIOQ?si=E0mL…
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Maven Lever Upgrade kit brings smoother power delivery, enhanced modulation & updated lever-blade materials to your existing setup giving you a more intuitive feel while keeping the same class-leading braking power with finer control through the first 25% of lever stroke. #SRAM
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To answer the needs of riders across every discipline we created our Heavy & Extreme Duty brakes. Motive & Maven offer a surplus of power allowing you to tune your brake up or down to achieve the right feel. A full spectrum of stopping power — turn it up or turn it down. #SRAM
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XX Eagle Transmission has been engineered for the world's most demanding riders-like EDR champ, Ella Conolly. Iago Garay runs X0 Eagle Transmission on his Cannondale Bad Habit-confidence for the most serious riders. Jesse Melamed has paired X0 cranks with an XX derailleur. #SRAM
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Auto Shift allows your chainring to move independently from your cranks, so you can shift without pedaling. Integrated with your Eagle Transmission, it monitors your riding & pedal speed to shift automatically, keeping you in the right gear and focused on the trail. #SRAM
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DH racers routinely push E-MTB level wattage out of the start gate or into the finish line. XX DH Transmission’s Cassette Mapping, means you never need to let up, allowing for full power through every shift, with no loss in momentum helping you bank milliseconds. #SRAM
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Brandon Semenuk's prototype Trek Session, developed by the world's fastest World Cup racers, is as innovative and progressive as Brandon himself. With XX DH Transmission and Ochain | R for confidence-inspiring toughness and fully focused silence. #SRAM
youtu.be/_ED6gFylTZI
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XX DH Transmission is the strongest DH derailleur available — engineered for World Cup chaos and the gnarliest freeride lines. XX DH delivers an even more robust, DH-focused design and rebuildable components.
Watch Brendog in "Fast by Nature" bit.ly/4dJdtJ2 #SRAM
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Maven is updated with a new SwingLink offering a more linear lever feel. This updated SwingLink is available in all new Maven Ultimate, Silver and Bronze models, or as an upgrade kit to your existing Mavens. Explore the complete Lever Feel Guide: bit.ly/4udxtcK #SRAM
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Eagle 90 & 70 Mechanical Transmission is the world’s first mechanical groupset to utilize Full-Mount technology, meaning it’s compatible with any bike with a Universal Derailleur Hanger (UDH.)
Explore Eagle Mechanical Transmission: bit.ly/49AFkHS
#SRAM
ALT Close-up image of a mountain bike rear derailleur and gear cassette. The derailleur is SRAM Eagle Mechanical Transmission in an outdoor setting accompanied with a blurry image showing a mountain bike rider at speed.
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Power isn’t just about stopping fast, it’s about precision. The ability to apply braking exactly when and where you need it demands usable, predictable power. Till Alran of Commencal Muc-Off runs Maven Ultimate with the B1 SwingLink and aluminum levers.
Video Kuba Gzela #SRAM
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