Durante la NDC 2026, el CEO de Nexon Korea, Kang Dae-hyun, destacó la colaboración entre JIN y MapleStory y el evento especial realizado en Lotte World Adventure, cuyas entradas se agotaron en tan solo 30 segundos. Ambos fueron presentados como ejemplos del impacto que pueden generar años de experiencias compartidas y conexión con los usuarios. La NDC 2026 abrió sus puertas el 16 de junio en Pangyo con las ponencias de Lee Jung-hun, CEO de Nexon, y Kang Dae-hyun, CEO de Nexon Korea. Durante la conferencia, Lee explicó que la IA ha reducido significativamente las barreras de desarrollo, permitiendo tanto a desarrolladores experimentados como a nuevos talentos crear contenido con mayor facilidad. También señaló que, a medida que estas herramientas se vuelven más accesibles, las expectativas y exigencias de los usuarios continuarán creciendo y diversificándose. Asimismo, destacó que la empatía, la intuición y la capacidad de comprender a los usuarios siguen siendo capacidades exclusivamente humanas, por lo que la IA debe utilizarse como una herramienta que apoye el proceso creativo, no como un reemplazo del criterio humano. Por su parte, Kang afirmó que la verdadera competencia ya no se centra únicamente en la capacidad de implementación, sino en el llamado "capital de contexto". Para ilustrarlo, citó ejemplos como Baldur's Gate 3 y Roblox, señalando que su éxito fue posible gracias a las experiencias acumuladas junto a sus comunidades. También advirtió que incluso los más de 30 años de historia de Nexon perderían valor si la compañía dejara de construir nuevas experiencias con sus usuarios. #방탄소년단진 #진 #BTSJIN #JIN

The way Jin keeps showing off his flexibility this tour... 😭 Like days ago, we were all in awe of that move and his flexibility, and now this picture. He knows exactly what he's doing, and I love it so much.❤️‍🔥

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Nexon's CEO cited Jin and Maple's collaboration as the best thing to do this year.😉 [Daily Korea] 260616 Nexon's NDC 2026: In an AI Era Where Implementation Is Easier, Competitive Advantage Lies in Context Nexon Developer Conference (NDC 2026) Opens Keynote speeches delivered by Nexon CEO Lee Jung Hun and Nexon Korea CEO Kang Dae Hyun CEO Kang stated, "It is clear which approach will move users emotionally. What creates that difference is context.. The living relationships we have built with users over time and the trust created through those interactions ultimately become a source of competitive strength. I would like to call this 'context capital.'" Kang said that context capital accumulates not only for game companies but also for players themselves. As an example, he cited the collaboration between BTS Jin and MapleStory, which attracted a massive number of users. He also mentioned that tickets for a special event held at Lotte World Adventure sold out in just 30 seconds, describing both cases as moments when 20 years of accumulated context suddenly burst into the spotlight. Kang stated, "There is one thing we must not overlook when it comes to context capital. The passage of time alone does not automatically turn it into an asset." Borrowing the financial concepts of simple interest and compound interest, he explained that how a game company utilizes its context capital determines whether experiences from previous games can improve the quality of future titles. Likewise, from the users' perspective, experiences within a game can expand beyond the game itself, generating value that grows like compound interest. Kang emphasized that context capital is not something that emerges solely from the long accumulated expertise of major game companies. Rather, it is something that is created together with users over time. #JIN #방탄소년단진 #JinxMapleStory @MapleStory_KR @happylotteworld @BTS_twt @NEXON_KR

🎮Nexon Korea CEO Kang Dae Hyun: "150,000 Concurrent Users for the MapleStory x BTS Jin Event, and the Lotte World Collaboration Sold Out in Just 30 Seconds!" [This Is Game] [NDC 2026] CEO Kang Dae Hyun: "Context Is the Real Asset That AI Cannot Create" Kang Dae Hyun, Co-CEO of Nexon Korea, shared in-depth insights on the topic: "In an era where AI has made implementation easier, what do we compete on?" Kang explained that these contextual assets, or what he calls "context capital," are accumulated on both sides: by those who create content and by those who enjoy it. For content creators, context is reflected in things such as Larian Studios' accumulated expertise in CRPGs, FromSoftware's long established philosophy on game difficulty, and Nintendo's dedication to gameplay feel and the know-how it has built over the years. It represents the accumulation of experience, technology, and data, as well as the passing down of an understanding of genres and player preferences. Kang noted that Nexon has experienced this phenomenon firsthand. The MapleStory x BTS Jin event attracted 150,000 concurrent users, while the Lotte World collaboration event sold out in just 30 seconds. According to Kang, these are also examples of the "context" created and accumulated by the players who enjoy the content. #JIN #방탄소년단진 #JinxMapleStory @MapleStory_KR @happylotteworld @NEXON_KR

600 days with I'll Be There #아비델600일_석진에게_들려줄시간 #600DaysWithIllBeThere

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[The Fact] 260616 Fan N Star Voting Results for the Second Week of June 2026 👨‍🏫This week's solo chart can be summed up in one phrase: BTS dominance. BTS continued their overwhelming strength. 👑No. 1 is Jin. He secured an incredible 5,017,338 votes, holding onto the top spot for a second consecutive week. As the only artist to surpass 5 million votes, he once again demonstrated the power of the strongest fandom in the solo category. No. 2 is V with 4,095,086 votes. Both Jin and V exceeded 4 million votes, effectively creating a league of their own. The result reflects the sheer size and organizational strength of their global fanbases. The first key takeaway from this week's chart is BTS's overwhelming dominance. No. 4 is j-hope with 1.71 million votes, No. 5 is Jimin with 1.64 million votes, and No. 6 is Jungkook with 1.37 million votes. No. 8 SUGA and No. 9 RM, both securing places in the Top 10. In the end, seven BTS members occupied spots in the Top 10. The results clearly show that the Fan N Star Solo Category remains heavily influenced by the immense power of BTS members' fandoms. #JIN #방탄소년단진 @BTS_twt

RT @shadow_twts: According to Nexon, 150,000 concurrent users flocked to the "Maple Story" and @BTS_twt Jin events, and the Lotte World col…

RT @myhoney_jinnn: 현기증나니까 그렇게 웃지마요

Any ARMY from a neighboring state who wants to buy it, please lmk 🤧💜 I can ship it to you guys 🙏

Rt for visibility ♻ 🙏

Seokjin-ssi FREEZE for a camerawork 🤣🤣🤣

NOT TODAY 🔥 #BTS #방탄소년단 #JIN #BTS_WORLDTOUR_ARIRANG #BTS_WORLDTOUR_ARIRANG_BUSAN

Let’s celebrate 600 days with “I’ll Be There” by Jin!🥳 #아비델600일_석진에게_들려줄시간 #600DaysWithIllBeThere

He’s so charismatic oh my goshhhhhh 😭😭😭😭😭😭😭 Seokjinnnn stop charming those people!!!!

네게 전할게 이 노래로 I swear that I will always sing for you Sing for you Oh oh oh I’ll be there for you #아비델600일_석진에게_들려줄시간 #600DaysWithIllBeThere #JIN #방탄소년단진 #진

난 변하지 않아 I'll be there for you #아비델600일_석진에게_들려줄시간 #600DaysWithIllBeThere #JIN #방탄소년단진 #진

¡Celebremos 600 días con ‘I'll Be There’ 🎉 Rt y responde con las etiquetas #아비델600일_석진에게_들려줄시간 #600DaysWithIllBeThere #JIN #방탄소년단진 #진

🔔 | Hoje completa 600 dias do lançamento de “I’ll Be There” de #Jin! 🥳🎸 #아비델600일_석진에게_들려줄시간 #600DaysWithIllBeThere