STAQ has been acquired by Operative. Continue to follow @Operative_Media to stay up to date on News & Insights!
Joined August 2012
- Tweets 182
- Following 0
- Followers 440
- Likes 66
45 Photos and videos
@Operative_Media has agreed to acquire STAQ: prn.to/30NvVJN
“The combination of Operative & STAQ is natural with a common customer base & complementary products. The benefit of improved interoperability seemed like a win for our customers"- Andy Ellenthal CEO STAQ
2
5
Great @Digiday article with Benchmarking data from @Operative_Media. Good news for Publishers as advertisers shift to the Private market & CPMs are at a 3-yr high. "It feels like the "Year of Private." -Jamie Calandruccio, SVP Product Marketing, Operative
digiday.com/media/media-brie…
1
1
2
Join us June 15th @ 1pm as we explore @Operative_Media @STAQ Benchmarks with @BuzzFeed & @WaltDisneyComp. Get insights on trends impacting Publisher's digital revenue, plus opportunities for growth! Register in link! operative.zoom.us/webinar/re…
1
As things begin to open up and return to pre-covid activities, Advertisers mostly outside the Top 50 have reappeared and in the last 2 weeks hit their highest spending weeks of the year. Link for the full list and the latest Benchmarking insights! staq.com/resources/reopen
Introducing our exciting brand transformation as part of the @Operative_Media family and Product Suite! Reach out to learn more about how your business can benefit from the powerful combination of STAQ Operative: bit.ly/3upSjGd.
6 May 2021
Introducing a new look for our @STAQ product! In case you missed it, STAQ joined the Operative family earlier this year. Reach out for more information on how your business can benefit from the powerful combination of STAQ Operative: bit.ly/3upSjGd.
1
Congrats to the entire @Operative_Media team on the strategic partnership with @WeAreSinclair!
4 May 2021
We are thrilled to announce our strategic partnership with @WeAreSinclair enabling advertisers to connect with consumers across Sinclair’s entire premium portfolio of content with our cloud native ad sales platform, AOS. Read more in @bcbeat: bit.ly/3thOZf9.
It’s been a year since we announced our strategic partnership with @NBCUTogether on One Platform, which leverages @Operative_Media's AOS “OS” to provide marketers a scalable Omnichannel experience. Read more about how we are innovating with AOS: operative.com/blog/blog/nbcu…
1
STAQ retweeted
22 Mar 2021
We were excited to be included in today’s inaugural #ONE21 conference as one of the technology companies @NBCUTogether has partnered with to provide the flexible & effective broad-reaching targeting capabilities of the One Platform. Read more: bit.ly/396mgCE.
2
5
CPG is up 14% W/W driven by Dove, Suave and Gillette. Interestingly, we've seen spend decline across P&Gs Laundry brands after starting the year strong. Link for more P&G & Auto brand level data!
#programmaticadvertising #benchmarkinginsights
staq.com/resources/brands
Auto advertising speeding back up! Ford up 42% W/W, & Nissan up 74% driven by Infiniti. FCA up 51% with return of Fiat & Chrysler over the last week & Dodge last 2 weeks. Link for more insights from our team! #programmaticadvertising #benchmarkinginsights
staq.com/contact
Travel Advertising picks up in the first 6 wks of '21! Positive sign for the market with the category up 6% W/W & the return of Airline, Hotel & Booking Sites! Link for Travel advertisers spending right now! #programmaticadvertising #benchmarkinginsights
staq.com/resources/travel
Jan saw the fastest CPM growth in 3 yrs! The 22% increase in 2021 was significantly more rapid than 2020 or 2019. Check link for Feb CPM trends & more YoY insights. We have a lot more to share. Comment with trends you're interested in & we'll post them!
staq.com/resources/strongcpm…
Advertiser momentum picking up in Jan! New advertisers hit the list of top spenders this month. Many of the largest gainers capitalized on WFH trends & the usually lower CPMs this time of year. Full report in link! #benchmarkingdata #programmaticinsights
staq.com/resources/momentum
Good news for Jan CPMs! The expected New Year's CPM drop wasn't as big as last year's, & CPMs increased over a week earlier in January than 2020! While news stories in the last week may stall growth, we expect CPMs to keep rising over the next few weeks.
staq.com/resources/goodcpmne…
When the ball drops hopefully CPMs don't! When will we see the return of healthy CPMs in 2021? Our latest Benchmarking newsletter looks at Dec-Jan CPM trends and the Top January advertisers! Link for full list! #benchmarkingdata #programmaticinsights
staq.com/resources/balldrops
Excited to have Steve Mummey and Jay Glogovsky join our discussion tomorrow @ 1pm where we'll share insights on digital & programmatic trends and identify opportunities in advertising for 2021. Register at link below!
zoom.us/webinar/register/WN_…
Join us Dec 3rd where we'll be joined by @accuweather & @nytimes to discuss our 2021 forecast for the top digital & programmatic trends, advertisers & opportunities, & key publisher strategies that will lead to success in the new year. Register at link!
zoom.us/webinar/register/WN_…
1
Week 45 was highest revenue week of 2020 so far! Saw more advertisers increase spending outside the Top 50 (link to see), and with holiday campaigns already in full force, retail and luxury brands started to make gains we haven't seen since pre-covid.
staq.com/resources/homeholid…
History Trumps The Election. Early Nov programmatic revenue declines follow 2019 trends (chart in link), but AT&T, GM & VW showing significant gains. Expecting big ad spend increases in next few weeks! Top 5 spenders below, check link to see all Top 50.
staq.com/resources/election
Election Day Political Spend Update: Largest W/W trends in programmatic advertising, RNC up 331% (picking up tab in key Trump areas), American First Action (Trump PAC) up 651%, Americans for Prosperity (Koch Bros PAC) up 158% with high for the year. Top political spenders below.
1
Political Spend W/W trends in programmatic advertising: Biden down 25% but still outspending Trump, up 250%. RNC up 132%. To see top partners with political spend & PACs in the market reach out via the link! staq.com/contact
#politicaladvertising #benchmarkinginsights