Founder @Oracura | Making advanced oral care accessible to every Indian household | 1 Million customers served
Joined January 2013
- Tweets 2,173
- Following 187
- Followers 4,832
- Likes 11,307
404 Photos and videos
Pinned Tweet
May 19
I have 4 fake teeth,
2 root canals,
and more than 12 teeth with fillings!
For 20 years, I dreaded every dentist visit.
Then a machine I ordered from the US
became a ₹1Cr business in 2 years.
This is the most personal story I'll ever tell:
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Sagar Awatade retweeted
Jun 13
Starting a D2C Brand in India 🇮🇳 vs Dubai 🇦🇪
India:
• 140M online shoppers
• 20-35% RTO
• Brutal CAC competition
• Massive scale, thin margins
Dubai:
• Smaller market
• Mostly prepaid orders
• Lower taxes
• Higher margins, faster profits
India is a volume game.
Dubai is a margin game.
Build in India if you want to serve millions.
Build in Dubai if you want to maximize profits per customer.
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Sagar Awatade retweeted
Jun 12
Our ancestors cleaned their teeth with a Neem stick.
Then threw it in the garden.
It became soil.
We clean our teeth with plastic.
We throw it away after 3 months.
And it lives for 500 years.
That's why we're experimenting with Neem, Miswak and Babul.
The goal is to create a toothbrush that is ecological, affordable & sustainable.
Should we bring back ancient oral care traditions and reinvent them for today?
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Jun 12
My dad tried an electric toothbrush.
10 days later, he went back to a manual one.
Lesson:
Changing habits is harder than building technology.
So today, we're launching a new @ORACURA manual toothbrush:
• 3 replacement heads
• Ultra-soft bristles (<0.17 mm)
• Gentle on gums
Venue: Booths E07 & D06, Bombay Exhibition Centre, Goregaon East, Mumbai.
I'll be there today and Sunday from 2-6 PM.
If you want to meet me, come say Hi 👋
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Jun 12
As per my understanding, he must have tried for hardly a week or max 10 days.🥹
16 Aug 2025
Asked my father to switch from his manual brush & paste, he agreed instantly, no questions asked. ❤️
That simple “hmm, it’s good” was the ultimate validation… a feeling beyond words! 😍
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Sagar Awatade retweeted
Jun 11
I started Oracura in 2018 with no funding.
Everyone said D2C won't work for oral care.
Last year we crossed ₹50 Cr in revenue.
100% bootstrapped.
But today, the game has changed completely.
If you want to start a D2C Brand in India in 2026,
read this before you spend a single rupee:🧵👇🏻
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Jun 11
I started Oracura in 2018 with no funding.
Everyone said D2C won't work for oral care.
Last year we crossed ₹50 Cr in revenue.
100% bootstrapped.
But today, the game has changed completely.
If you want to start a D2C Brand in India in 2026,
read this before you spend a single rupee:🧵👇🏻
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Jun 11
Stop chasing likes, followers and viral videos.
Indian customers are smart.
They can spot empty branding very quickly.
Build a product that solves a real problem.
For a real person.
At a price that makes sense.
That is the only thing that works long term.
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Jun 11
The biggest lesson is simple:
If you want to win the D2C game in India in 2026,
you have to understand your numbers,
build for smaller towns and
stay in the game long enough to figure it out.
We are still figuring it out ourselves.
If you liked this thread, follow @SagarAwatade
Repost this tweet if this helped you or can help someone you know.
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