Stop being boring.
Start being mysterious.
Reveal just enough to make them wonder.
That's the secret sauce of curiosity in copy.
Master this, and watch your conversions soar.
'But what will they think?'
Who cares?
They're not paying your bills.
They're not living your dreams.
Stop letting imaginary judgments hold you back.
Make the move.
Prove them wrong.
People think I'm nuts.
I insist on immediate results daily.
Make it happen, NOW!
"They say it'll take seven days."
Not acceptable. Do it now.
Just get it completed.
Napoleon Hill’s “definite chief aim” concept is powerful because it forces clarity.
But if you have a clear “main quest,” you can still pursue “side quests” that enrich your life.
The key is knowing which quest has priority at any given moment.
Your "why" is your accountability partner.
It's the voice that wakes you up in the morning.
The force that pushes you through the tough times.
When you want to quit, your "why" reminds you why you started.
Develop a "why" so strong, it never lets you stop.
Depression and motivation are two sides of the same coin.
Flip it.
Your lowest point is the springboard for your comeback.
Don't wallow.
You should get ANGRY.
You should get moving.
Channel that darkness into your next big win.
Hesitation is the death of progress in business.
Don't get paralyzed by the fear of making the wrong move.
Make a decision, execute rapidly, and course-correct as needed.
Forward momentum is everything.
Everyone thinks they're unique snowflakes with complex needs
But they all want the same sh*t
Just mirror their words back and they think you're a genius
"Wow you really GET me!"
No bro I just repeated what you said with different words
Mind reading is just active listening
Your prospect is sitting there thinking "maybe later"
You think he's "considering"?
Nah he's just scared to pull the trigger
Make him more scared of NOT taking the action you want him to take
(Fear > Logic) every time
YOUR COPY ISN'T THE PROBLEM.
Your audience understanding is.
• Define their pain points
• Speak their language
• Offer real solutions
Do this.
Your copy will CONVERT like crazy.
Looking for yourself but not looking for others is not looking for yourself
Looking for others and not looking for yourself is looking for yourself
Few
I spent ONE year looking for hacks and loopholes
Then I stopped being a p*ssy and just did the work
At this moment I can't even take on more clients
Crazy how that works
Stop trying to outsmart the game and just play it
If your product has 5 steps to sign up you're ngmi
Every extra click is another chance for them to realize they don't need your sh*t
Amazon has ONE CLICK purchasing and they own the world
Friction = death
It doesn't matter whether it's marketing or dating
Always get to find out what makes you unique
People buy from people who stand out their own way
Don't be a copy-paste
There are many mistakes you can make as a copywriter...
But do you know which one is the FIRST?
This mistake comes before you can do ANY other mistake
That is, blending in
Avoid it
Or don't, at least your other mistakes will get unnoticed
I keep seeing the same 7 mistakes killing sales pages…
And they’ve cost people millions.
So after 200 sales page consults, I put together a PDF where I show:
“The 7 Deadly Conversion Sins” most miss.
And how to fix them in 2 minutes.
If you want it:
- comment “sin”
- like
- follow (so I can DM)
- repost (optional)
And I’ll DM it to you ASAP!