I thought I invented a cheat code for retail sales back in 2015. Years later, I found out Daniel Kahneman won a Nobel Prize for the exact same concept. Here is how I hacked the average check by 30% without knowing behavioral economics (and how you can do it too). 🧵👇

🧬 This is called "Convergent Evolution". Kahneman found it in a lab. I found it on the sales floor because the old methods (aka "Cargo Cult sales") stopped working. You don't need a PhD to hack sales. You need to stop "selling" and start engineering the choice.