seller 1 = promotion, incentive, short-term attention
seller 2 = trust, experience, retention, brand.
The first seller is competing on offers.
The second seller is competing on the customer’s experience and expectations.
That’s why people return to:
Certain restaurants, apps.
marketing formula…
two corn sellers
seller 1- buy 2, get 1 free
seller 2- buy 1, and you’ll always want to come back
Quoting pg2