Welcome! I’m Samantha 👋✨ I’m a NYC-based Millennial UGC creator & former TV news anchor helping brands create unique, high-converting video content for ads & social. Here’s a bit about me: ⭐️1,000 brand videos created ⭐️Former TV news anchor. Need a confident, professional on-camera delivery? I’m your girl! ⭐️Based in NYC for exciting urban backdrops. (Can offer backyard/pool settings as well) ⭐️Dog mom 🐶 ⭐️Trusted by wellness, beauty, food, tech & lifestyle companies (Gopuff, Capital One, Liquid I.V., Color Wow, CeraVe and many more!) ⭐️Conversion-focused UGC for paid ads, TikTok, Reels & Meta 🎬 Portfolio: samsmerechugc.com Check out some of my recent work here 📸 #ugc #ugccreator #usergeneratedcontent #ugccommunity #ugcexample

Tech UGC starter pack: • Cinematic mode • Laptop open • Mic on • Clean workspace • Coffee nearby Ready to film 😎 #ugc #ugccreator

POV: You hired me to educate your audience, not just sell to them. As a former TV news anchor and journalist, I love creating content that helps brands build credibility, simplify complex topics, and earn trust with their audience. Hot take: Trends are fun but helping your audience truly understand why they need your product is just as important! #ugc #ugccreator

Secured a $750 deal on Fiverr today for a single UGC video 🙌 Three years ago, I started my account charging $50 per video. Now, 1,000 orders later, deals like this are coming in on a random Wednesday! Fiverr definitely isn't a platform where you can just throw up a profile and hope for the best. It takes a lot of work to optimize your profile, build reviews, and even take projects below your ideal rate early on... But once you build credibility, it can become an incredible additional source of income! #ugc #ugccreator #usergeneratedcontent

One of my clients recently gave me an interesting challenge: Create 3 separate 60-second videos for social media that could also be stitched together into a single 3-minute video for their website. It's an efficient content strategy 👏 My approach was to treat each video as its own standalone piece with a unique angle, while making sure they flowed naturally when watched back-to-back. Video 1: Why should I care? Video 2: How does it work? Video 3: Why should I trust it? That way, each video could succeed independently on social media, but together they created a complete customer journey for website visitors who wanted more information before making a decision. Excited to see how the short-form and long-form versions perform against each other! 👀 #ugc #ugccreator

Trigger warning: Gross 😂 Love when a product really speaks for itself. This was for a pore exfoliator, and my reaction was 100% genuine. The amount of dead skin it pulled off was both horrifying and oddly satisfying 🤢😂 Moments like this are why authentic reactions outperform forced ones. When a product creates a real response, the content almost makes itself. Can’t wait to see how the final video turns out 👀

Jewelry content is some of my favorite content to create! There's something satisfying about capturing all the little details ✨ A few shots I capture during every campaign I work on: - The sparkle shot -Texture -Unboxing -Putting on/Wear test -Layering pieces -Styling with outfit Pair these simple shots with great natural light and your videos will look high-end every time! 👏 #ugc #ugccreator

OBSESSED with my new lighting equipment 📸 Invested in a 100W bi-color light and softbox and it makes all my content just pop! Especially during times like these photos where the natural lighting might not be doing its thing or I’m filming in the evening. The difference is insane! Good lighting also just makes video quality look so much better! It’s an instant content upgrade… #ugc #ugccreator

Are 16:9 videos the new way to go? 👀 One of my clients said 16:9 has consistently been outperforming 9:16 for them on Meta, so that’s what we’ve been running lately. Vertical has been the default recommendation for so long! Has anyone else been seeing similar results? Curious if this is account-specific or part of a bigger shift. #ugc #ugccreator #ugccommunity

AHHH getting to spend the whole morning filming content in my backyard feels like a dream ☀️ ⛱️ Absolutely love how bright playful summer content can be and ready to ramp this aesthetic up for the rest of the season! #ugccreator #ugc

I love UGC projects when I get to step into the role of the expert 🤓 The goal for this project was to break down the fragrance notes in a way that was informative but easy enough for the average consumer to understand and feel like they could actually smell it through the screen. It’s projects like these where research becomes such a big part of the process! Plus had an excuse to wear luxury perfume every day for journalistic purposes 😏

Could NOT decide whether to go lighter or darker for summer. Ended up going darker 🖤😈 As an on-camera creator, things like hair and skincare are a part of the job! For some reason, I’m always drawn to the darker hair for filming but I’m so indecisive so watch me be blonde in a month 🤪 #ugccreator #usergeneratedcontent #hairtransformation #haircontent

Cheers to Memorial Day weekend ☀️🌅 Taking the weekend off for a little Florida getaway. Manifesting I’ll come back looking bronzed and refreshed for my content next week 😂🙏 #ugccreator

You know it’s almost Father’s Day when my Dad starts getting early gifts from my UGC clients 😂 In return, I make him be in the videos with me but he gets cool stuff out of it so I would say it’s a win win 😏 Plus he’s a natural when it comes to unboxings HAHA If any brands are looking for father/daughter content we’ve got you!

Thought the best way to target roofing companies in an ad was just to quite literally sit on a roof 😂 Ok maybe not literally.. BUT one thing I’m always thinking about when creating ads is, what visual would instantly make the right audience feel like this content is for them? Especially in B2B ads, a lot of brands focus only on the script. But the visual framing matters too The goal is always making someone stop scrolling and think “This ad is actually speaking to me!” #ugc #ugccreator

When a rosé brand asks me to film summer happy hour content on my rooftop… SAY LESS 🤪👏 Ready to film soo much summer content up here! ☀️ #ugc #ugccreator

Recently did a couples skit for a finance app (both parts played by me) 😅 LOL I felt kind of cringe at first but decided to have fun with it and commit to the bit. They loved the ad so much they came back 3 weeks later for another version! 😍🙌 It was such a good reminder that some of the best-performing content comes from getting out of your comfort zone and not taking yourself too seriously. Sometimes you just have to lean in and have fun while filming 😜 #ugccreator #ugc

One small thing I’ve been paying attention to lately: Matching subtitles, fonts, and on-screen graphics to the brand’s actual colors and aesthetic. For organic content, that stuff matters less. But for paid ads? Perceived quality and brand trust happen instantly. Even the text styling can make an ad feel more premium, intentional, and worth listening to! #ugc #ugccreator #usergeneratedcontent

One of the biggest mistakes brands make? Thinking one concept = one ad. These hooks are all targeting the SAME audience and SAME pain point… the only thing changing is the framing. In this ad I tested: A bold claim A provocative question A pattern interrupt Relatable pain The core message stays the same, but the way it’s presented changes how people emotionally respond to it. The brands I work with that see the best results usually aren’t relying on one ad creative. They’re testing multiple messaging angles to figure out what actually resonates with their audience. That’s where creative strategy becomes just as important as the content itself ‼️

UGC creators are basically modern-day salespeople... The cool thing? We can be even more valuable because one good piece of content can sell to thousands of people instantly while the brand sleeps. A good UGC creator doesn’t just “make videos” we understand how people scroll, what makes someone stop, what builds trust fast, and how to make content feel like a recommendation instead of an ad. Traditional ads talk at people. GOOD ugc feels like a friend putting you on. That’s why brands are shifting budgets from polished commercials to creators filming in their bedrooms. Consumers trust people way more than marketing now 🙌 #ugc #usergeneratedcontent #ugccreator