Reader, writer, geek. Husband to @Saanwari, book-reader to Reyaan. Head Brand Social Events Marketing for Google in SEA. Tweets are personal. Jokes are dad.
Joined November 2008
- Tweets 51,436
- Following 1,880
- Followers 3,535
- Likes 12,329
2,178 Photos and videos
Pinned Tweet
11 May 2024
So last night, as I was putting my 4-year old son to sleep, he said something that I still don’t know whether to laugh or cry about. 🧵
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Samit Malkani retweeted
4 Jul 2025
The Indian AdGeek featured @Samit for this fortnight's episode. We spoke about virality for campaigns via Kolaveri Di, balancing short-term performance with long-term brand building for marketers, the future of advertising agencies, and much more.
open.spotify.com/episode/4vV…
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Samit Malkani retweeted
29 Jun 2025
The Indian AdGeek w/ @Samit, APAC Head of Brand, Social at Google.
📺Making campaigns go viral
📺How to build brand love & trust across markets
📺Blending insight, data & creativity for campaigns
📺Future of social media & advertising
open.spotify.com/episode/4vV…
[podcast]
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8 Jul 2024
Phew! It's taken five parts but I'm finally done reviewing Cannes Lions winners with a Modern Marketing lens. I did have one more rant about Cannes Lions written out in my head...but that's just gonna have to wait, isn't it? buff.ly/4cRX8OI
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4 Jul 2024
📰 Weekend reading alert: Part 4 of my series on #modernmarketing at #canneslions2024. With work from JCDecaux, Xbox, Specsavers, Mercado Libre and MasterCard.
The tea: One of these winners is a straight rip-off.
Read on: buff.ly/3zsVBQN
#whatisaninsight
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1 Jul 2024
In Part 3 of my series on #ModernMarketing at #CannesLions, I look at work from Xbox, Orange, Frankfurter Allgemeine Zeitung, Hornbach and Diageo. And channelled John Oliver in a rant on the state of the industry and Cannes in particular.
Read here: buff.ly/4bqX9rH
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27 Jun 2024
Part 2 of my Modern #Marketing take on Grand Prix winners is here 🙂
In this edition, I looked at work from Siemens Healthineers, Coca-Cola, Spotify, Cemento Sol, Spotify and Whatsapp.
And not everything made the cut.
Dive in 👉 buff.ly/3VYRzrP
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10 Jun 2024
Ten years after the blog that got me three pivotal gigs (including my current one) died a quiet death, I'm bringing it back.
Here's the story.
🧵
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10 Jun 2024
The first newsletter will hit your inbox in a week. After that, I’m committing to showing up in your inbox at least twice a month. So if this is your space, sign up, and share this with folks you know might benefit.
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10 Jun 2024
Learning comes from reciprocity. Giving back is getting back.And that, my friends, is an insight.
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