The official travel and tourism resource for Santa Barbara. Stay up-to-date on special offers, events & travel tips for your next visit to The American Riviera®

Joined October 2008
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Consider your Central Coast dining itinerary sorted. 🍇🍽️ @SantaBarbara and Montecito are welcoming an incredible wave of new restaurants this year. From coastal casual to upscale dining, here are the most anticipated openings of 2026 from @Eater. bit.ly/42L1BQ4
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October on the Santa Barbara brings avocados, wine and seafood at can't-miss festivals. Enjoy perfect weather, fewer crowds and peak harvest season on The American Riviera®. Learn more about October in Santa Barbara here: heyor.ca/F9YMZQ
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No hiking shoes required. Discover 10 scenic walking trails around Santa Barbara, from blufftop paths to beachside strolls. Get your steps in while soaking up the beauty of the South Coast: heyor.ca/UHZIax
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With Santa Barbara’s local farms and fresh seafood, there’s always something new to taste. Check out these new spots serving seasonal flavors — from casual to upscale. #SeeSB Click the link in bio for the full list: heyor.ca/0MBwsq
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Join in five vibrant days of live music, traditional dance, festive mercados and delicious, authentic food this weekend at Old Spanish Days Fiesta.
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What better place to sip rosé than The American Riviera®? Santa Barbara winemakers have embraced pink with flair — here are the top spots to sip the region’s best. #SeeSB heyor.ca/knlKvf
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Calling all foodies! Explore these 2025 Michelin Guide recognized restaurants and treat yourself to a delicious culinary adventure in Santa Barbara. #SeeSB Read the full list of recognized restaurants here: heyor.ca/rJyvc9
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August brings sunshine and lively events to the Santa Barbara South Coast, from the five-day Old Spanish Days Fiesta to the Pacific Pride Foundation’s beachside Pride Festival. With so much to enjoy, it’s the perfect time to plan your getaway. #SeeSB heyor.ca/jSY47T
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Old Spanish Days is a cherished Santa Barbara tradition that celebrates the city’s history, culture and vibrant spirit. Known locally as “Fiesta,” the five-day festival returns this year from July 30 to August 3, 2025. #SeeSB Learn more here: heyor.ca/mWNggY
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July in The American Riviera® offers sunshine, festivals and endless summer fun. ☀️ With average highs of 78°F, enjoy beach days, wine tastings and free outdoor concerts. As night falls, catch a movie under the stars at the Santa Barbara County Courthouse. santabarbaraca.com/next-mont…
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Soaring high above Santa Barbara’s breathtaking beauty — where mountains meet coastline and magic stretches in every direction. #SeeSB
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Sip, swirl and share the magic of Santa Barbara with the people who make every pour sweeter. #SeeSB
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From seaside concerts and star-spangled celebrations to local artisan finds, next week’s lineup features the Molly Ringwald Project at Concerts in the Park, Santa Barbara’s Fourth of July festivities and the Santa Barbara National Horse Show. heyor.ca/Hu3L2M
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Where sailboats sway and sea breezes whisper. The Santa Barbara Harbor is the place to slow down and savor the shoreline. #SeeSB
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Santa Barbara is awash in purple — the jacarandas are in full bloom, adding a dreamy touch to every street and skyline. #SeeSB
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From a lavender-filled festival to a luxe wine dinner and a summer afternoon of sipping, next week’s lineup features Bounty with Lo-fi Wines at Rosewood Miramar Beach, the Santa Barbara Lavender Festival at SBCC and the Santa Barbara Wine Food Festival. heyor.ca/rBGEo2
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Where laid-back coastlines meet majestic mountain peaks, this is Goleta. #SeeSB
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Take a garden stroll and lose track of time. ✨ That’s the Santa Barbara effect in full bloom. #SeeSB
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