@SarahWelstead profile picture
Sarah Welstead @SarahWelstead

Because 90% of your problems can be solved by marketing. The other 10% just requires improving your procrastination skills.

Joined January 2010
  • Tweets 9,875
  • Following 6,974
  • Followers 9,102
275 Photos and videos
Loving Stephanie Caissie-Scoular's new site at caissiescoular.ca ! (Did not know what Certified Life Planning was or why it was so important.)

Home - Caissie Scoular

caissiescoular.ca
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I'm just saying, remember when it took, like, MONTHS (years?) to get this stuff from concept to production? And that's not even including the 3 months it'd sit in legal. ow.ly/UCon50PPVLs . . #feilerfaster #socialmediatoadvertisingpipeline #mixedblessing #planetofthebass
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Remember when the prevailing wisdom was that people didn't learn about or change brand loyalties after the age of 35??? ow.ly/Cbvs50OWHO7
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Am I the only one who's tired of seeing all these "Spotify spent too much money buying X podcast" stories with no info about ad rates/sponsorship or length of contract? Reporters apparently aren't interested in the ROI. ow.ly/urvW50ORbb1

Why Spotify's big bet on Meghan fell flat

The end of the Duchess of Sussex's podcast on Spotify is a sign of wider change in the industry.

bbc.com
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The tone of LinkedIn HAS changed a lot in the past 3 years, but it's not so much that people are disillusioned with corporate marketing. It's more a combination of a move away from Facebook the blurring of work/home. ow.ly/gP0C50NZcU3

How LinkedIn is changing and why some are not happy

LinkedIn's reputation for being dry and corporate is changing but not all users like the more personal tone.

bbc.com
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PROTIP: When an app is driving you nuts with delays, ask your IT lead to stand beside you for a while. Magically, it will work quite a bit better - but only when that IT person is actually looking at you.
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There is nothing more infuriating than an app adding a ‘feature’ that in one fell swoop DOUBLES the time it takes you to do your job. Anyone got an alternative to @hootsuite for high-volume users?
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Hello, @Hootsuite_Help ? I've tried tweeting at you, sending an in-app chat message, and emailing - and have heard nothing except "Thanks, we'll get back to you! Respond above the line!" Did Elon Musk fire all you guys, too?
Sarah Welstead @SarahWelstead
26 Feb 2023
Wait, are you saying that when I hit 'schedule' on a post, and Hootsuite kicks me back to the 'planner' screen, and then I have to click 'streams' and hit refresh EVERY SINGLE TIME I schedule a post, that's a FEATURE???? Holy geez that's bad.
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I don't know what the heck is happening over there at Netflix, but their ability to read the room seems to have dwindled to zero. ow.ly/KjCY50MNITI . . #netflix #streaming #branddestroying
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I'm sure there are 47 reasons this is problematic, but Burberry just branded the GROUND in the Canary Islands and I'm here for it. ow.ly/TRYK50MCOBf . .#advertising #branding #burberrylandscapes
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Is it me, or is this campaign somehow striking the right tone in all our post-pandemic, travel-disaster lives? (Sales are up 176%, for the record.) ow.ly/Jv2n50MBGHp

Luxury Rental Platform Plum Guide Uses Death to Drive Bookings

The mortality-themed campaign has ruffled feathers on social media, but Plum Guide's unconventional marketing approach is paying off.

skift.com
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Why is there somehow more graphic design in this random road closure graphic than in every single tv ad you’ve seen this year???
District of Muskoka
 @DistrictMuskoka
14 Oct 2022
🚧 High Street and Brunel Road Intersection (Muskoka Road 2) – Planned Water Valve Replacement 🚧 An #intersection closure is in effect during the water valve replacement on Tuesday, October 18 from 7:00 a.m. to 7:00 p.m. For more info, please visit muskoka.cc/IC
Bio o/t day, oddly specific edition: "[company] is a company that desires to make a difference in the towel bar industry by creating new and innovative designs." . Aspirational without trying to do it all!
Am I the only one who didn't know that we're calling them 'passage levers' now, not 'door handles'? I feel like I'm thisclose to making a big boardroom gaffe. . . #homedepot #WTF #themissinglink
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MySpace got 50 million visitors last year. I feel like 49 million of those are people trying to figure out how to get rid of their teenage dirtbag pics. ow.ly/m8qt50KIE75 . . #myspace #socialnetworks

Is Upwork Going to Pull a Myspace? | HackerNoon

All great empires fall from within, including the digital ones.

hackernoon.com
Everything about Patreon surprises me, from the amount of $ some creators manage to generate, to the fact that Patreon had Berlin and Dublin offices. ow.ly/sPO950KIEkZ

Patreon lays off 17% of staff, affecting 80 employees | TechCrunch

Just last week, Patreon also let go of five members of its security team. Conte wrote that those layoffs "stemmed from a different set of reasons" from the layoffs today. 

techcrunch.com
That Sephora would let its customers down isn't a surprise if you've ever shopped there. $1.2 million, however, indicates the courts don't know how much influencer-branded makeup they actually sell every week. ow.ly/Iv4t50Kv7e7
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Okay but I feel like their brand would have picked up a huge chunk of equity if they'd 'reprioritized' their over-the-top budget for retargeting. Just an idea. ow.ly/POSr50Kohu6 . . #wayfair #whenbrandsstalkonline #retargetingoverkill

Wayfair to lay off 5% of workforce, or nearly 900 employees

The Wayfair layoffs represent close to 5% of the company’s global workforce and 10% of its corporate team, with 400 jobs being cut in Boston at the company's HQ

techcrunch.com
But the filters are just SO. DARN. GOOD. ow.ly/VEnz50KilVU . . #totallyinsecure #imeanthedata
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It's weird how many of us were sort of viscerally affected by losing Lofi Girl for a few hours there. Strangely emotional, which perhaps just shows the power of long-term, consistent branding. ow.ly/E7Lv50JUv86
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