@Sarah_CSR profile picture
Prof Sarah Glozer @Sarah_CSR

Head of Marketing, Business & Society Division @BathSofM, researching responsible business & comms w/interest in digital, @BASeditors Board @BathCBOS SET team

Joined November 2011
  • Tweets 4,076
  • Following 2,181
  • Followers 2,394
235 Photos and videos
Pinned Tweet
Prof Sarah Glozer@Sarah_CSR
14 May 2024
Want to be an influencer? Our research shows what you need to know first theconversation.com/want-to-… via @ConversationUK @BathSofM w/@HaTrittin @leuphana

Want to be an influencer? Our research shows what you need to know first

There’s a lot of graft behind the glamour.

theconversation.com
8
765
Prof Sarah Glozer retweeted
British Academy of Management@bam_ac_uk
2 Oct 2024
Our @BJM_BAM and @UniofBath are presenting a free IN-PERSON event on 10th Dec for their Special Issue #Journal on 'Learning to Manage in a Changing Climate Through Epistemic Change'. For more, head to bath.ac.uk/events/learning-t… #SpecialIssue #Management #Business #Sustainability
4
6
512
Wow!! So thrilled for my wonderful colleagues @mariocampana and @VaralaMaraj @BathSofM
Association for Consumer Research (ACR)@aconsres
28 Sep 2024
⭐️ ACR 2024 Award Winners ⭐️ Congratulations to our amazing colleagues!!!
9
357
Prof Sarah Glozer retweeted
University of Bath School of Management@BathSofM
16 Sep 2024
We’re delighted to be hosting #CSRCOM2024 at the School of Management this week. @ethicscrane, @Sarah_CSR and @DilettaAcuti tell us more about what to expect from the conference – including themes, keynotes and more ⬇️
1:12
3
5
506
Prof Sarah Glozer retweeted
University of Bath School of Management@BathSofM
22 Aug 2024
“We are all consumers. We must consume to survive. But how are our current relationships with products changing?” Dr Varala Maraj shares insights on how digital disruptions are reshaping our relationships with products ⬇️ blogs.bath.ac.uk/business-an…

How are our relationships with products changing?

For decades, researchers have been investigating how we interact with products and brands. On 5 June 2024, our Marketing, Business & Society’s Materiality in Consumer Research Workshop presente…

blogs.bath.ac.uk
1
5
265
Huge thank you to this wonderful dream team - @Prof_AGScherer, @ItziarCA & @ElanorColleoni for a wonderful @egosnet deliberating democracy in a social media age. Can’t wait to get stuck into the feedback w/@genderCSR, @emilyjanegodwin and Rita Mota!
2
13
2,235
Prof Sarah Glozer retweeted
University of Bath News@UniofBathNews
26 Jun 2024
As Glastonbury looms, avid festival goer Dr @annayahprosser of @BathSofM explains in @ConversationUK her research that shows attending festivals can be a transformative, life-changing experience - if you can get past the toilet thing bit.ly/4cDl8oE @glastonbury #festival

Why go to Glastonbury? Research suggests it could change your life

Festival experiences go way beyond the star-studded lineups.

theconversation.com
3
4
1,182
Prof Sarah Glozer retweeted
University of Bath School of Management@BathSofM
26 Jun 2024
As day one of #EURAM2024 starts, watch @panos_desyllas and @EythorJonsson share what makes @EURAM_BXL so special⬇️
0:16
4
9
800
In an academic year of lots of ups and downs, feeling very grateful for my wonderful MBS team @BathSofM. Thank you for a fantastic away day at @AldwickEstate yesterday. Wishing you all relaxing and replenishing summer breaks
2
1
13
604
Prof Sarah Glozer retweeted
University of Bath@UniofBath
17 May 2024
Interested in becoming an influencer? New research from Dr Sarah Glozer (Bath School of Management) shows that it's a challenging and often poorly paid career. She provides three tips for aspiring influencers below. theconversation.com/want-to-… @ConversationUK @BathSofM @Sarah_CSR
Headshot of Sarah Glozer in a tweed jacket and light blue shirt, smiling against a white background.

ALT Headshot of Sarah Glozer in a tweed jacket and light blue shirt, smiling against a white background.
1
6
1,068
Fancy joining us @BathSofM @UniofBath? Do check out our current vacancies bath.ac.uk/jobs/vacancies.as… We are recruiting for Lecturers, Senior Lecturers & Chairs in topics inc. Business Economics, Entrepreneurship, Strategy, Marketing & Responsible Business. View from my office 👇🏻
9
23
1,745
Prof Sarah Glozer retweeted
University of Bath School of Management@BathSofM
14 May 2024
We’re delighted to announce our results in the Complete University Guide Subject League Table for 2025. 🎉 We continue to rank 1st for Marketing, a position we have held for nine years. We also rank 2nd for both Accounting and Finance and Business and Management Studies.
0:08
3
8
655
Prof Sarah Glozer retweeted
University of Bath News@UniofBathNews
14 May 2024
Dr Sarah Glozer (@Sarah_CSR) writes for @ConversationUK on what it takes to be a successful influencer. For its Quarter Life series 📷 @BathSofM theconversation.com/want-to-…

Want to be an influencer? Our research shows what you need to know first

There’s a lot of graft behind the glamour.

theconversation.com
3
3
312
Prof Sarah Glozer retweeted
University of Bath School of Management@BathSofM
13 May 2024
"While the current customer holds this brand dear and is now aware of the new features, the brand-building work looking towards the future fails." Kim Watts writes for @ConversationUK on Apple's controversial 'crush' advert. theconversation.com/apples-c…

Apple’s ‘crush’ advert annoys people across the generations – that’s why it misfired

Crushing pianos, video games and emojis doesn’t seem to have delivered the slick messaging the brand was aiming for.

theconversation.com
1
3
368
Congratulations to everyone who has received acceptance emails to present their research @CSRComm at @BathSofM in September! Diletta Acuti, @ethicscrane and I are looking forward to hosting you. Registration is now live: bath.ac.uk/events/7th-intern…
10
344
A little reminder that there are just a few days left to apply for our new Assistant Professor / Lecturer roles in Marketing @BathSofM Deadline is May 2nd bath.ac.uk/jobs/Vacancy.aspx…
1
9
672
We are looking for 2 Lecturers in Marketing to join our wonderful and growing team @BathSofM. Full details here: bath.ac.uk/jobs/Vacancy.aspx…. Recent pic of us attached with a few special guests!
7
21
2,964
Prof Sarah Glozer retweeted
University of Bath School of Management@BathSofM
27 Mar 2024
Think all influencers are making millions? Think again. Research from Dr Sarah Glozer (@Sarah_CSR) and Dr Hannah Trittin-Ulbrich (@HaTrittin) on how influencers find meaning in their work revealed that some will never be paid for doing what they love.💸 blogs.bath.ac.uk/business-an…

The graft behind the glamour: how social media influencers commercialise meaningful work

In an industry based on algorithms, how can content creators appraise the value of their work? Dr Sarah Glozer and Dr Hannah Trittin-Ulbrich from Leuphana University Lüneburg explore the trio of na…

blogs.bath.ac.uk
1
5
486
Prof Sarah Glozer retweeted
University of Bath@UniofBath
27 Mar 2024
A new study on car lenders shows AI could mitigate bias and open lending to marginalised customers. "AI models can pinpoint price sensitivity better than people can," said Dr Christopher Amaral (@BathSofM). Read more below. ⬇️ bath.ac.uk/announcements/usi…
This is an image of two people talking, one is holding a calculator to the other. There is a miniature car on the table.

ALT This is an image of two people talking, one is holding a calculator to the other. There is a miniature car on the table.

1
2
1,016
Load more