Following the article "AI Is Transforming B2B Healthcare Marketing, But Humans Must Lead" I published on Forbes Council, here are 3 key activities leading healthcare CMOs are embracing to ensure their transformation: 1. Redesign Organizational Structures: Hire and train for hybrid roles like prompt engineers and data-savvy campaign leads. 2. Re-Platform KPIs: Move beyond impressions and clicks. Focus on metrics that demonstrate business and clinical value, like referral conversion, provider activation, and patient acquisition cost. 3. Build Governance Into the Workflow: CMOs must help define standards for bias audits, consent management and AI explainability.

If I could give 1 digital marketing advice, it would be... #marketingtips #marketingthatworks

I just published an article on Forbes Councils: “AI Is Transforming B2B Healthcare Marketing, But Humans Must Lead.” Automation alone won’t build trust. Human marketers must come in to guide strategy, add creativity, and ensure ethics and empathy stay at the center. Now is the moment to take action: - Invest in tools that work with your data, not around it - Train your team to collaborate with AI, not fear it - Build governance that protects your brand and your buyers - And stay human, always