82% of organizations say site search data is critically important for understanding visitor intent. And yet, most organizations still treat site search like a utility instead of a strategy.
Hereâs the disconnect we uncovered in our latest research:
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Site search is one of the highest-intent signals on your website
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It can directly influence content strategy, UX and conversions
â But in most organizations, that signal is underutilizedâor worse, invisible
When someone types into your search bar, theyâre not browsing. Theyâre declaring what they want. The question is: are you capturing it, learning from it and acting on it?
Organizations that are doing this well arenât just improving search, theyâre building smarter digital experiences and stronger pipelines.
This is just one of many findings from our new original research, created in partnership with CMSWire.
đĽ Read the full report:
hubs.li/Q04cYxdM0
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