Home to misfits, rebels, and the crazy ones. If you're not using cognitive diversity to innovate, you're doing it wrong.

Joined February 2009
215 Photos and videos
Agree Florian Hameister. 🤢 We call it "Seeing things differently and thinking differently". Reframing your challenge, and getting a fresh perspective on it, can be far more productive than being 'too clever' or 'thinking outside the box'. lnkd.in/ePUq7Car
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At Sense Worldwide we like to say that "An innovation isn't an innovation until someone buys it" and that includes internal stakeholders, as well as your customers. Great reflections Florian Hameister. lnkd.in/eex3gT2T

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Question: Is secondhand the new luxury? In an era of money-saving and conscious consumption, secondhand shopping is getting a new lease of life. The likes of eBay and Depop have it at the heart of their business models. Marketpla…lnkd.in/eUejKvJp lnkd.in/e9iuqz-q

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"Innovation isn't innovation until someone buys it". This adage applies both internally and externally. But internal buy-in is the first, and often the hardest, hurdle to delivering breakthrough results. @ScottKirsner from InnoLead calls it "Innovation A…lnkd.in/dT3zFBrE
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Opinion: "If you're not creating WITH your future consumer, you're not creating FOR your future consumer". I can't think of anyone better than Freddie Gibbons to host this masterclass on consumer-centric research for LCF Graduate Futures. He'll be shari…lnkd.in/e6ZYMJW2

What is personal branding and do you need to do it? Here are 5 steps for nailing your personal brand that will let your uniqueness shine through and make it recognizable: bit.ly/3Rr0aPg

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What does it take to be a Creative Thinking World Champion? Here are four example answers from the 2022 event. See things differently and think differently: bit.ly/3TfUPff

Listen to a mind-expanding conversation: Shamash Alidina and Jeremy Brown discuss how mindfulness can be used in conjunction with practical activities to reduce anxiety and why car dodging is a skill practitioners of mindfulness must master. bit.ly/3QY06pV

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The Uber Files: The Cost of building a $120 billion unicorn 🦄 Listen to a 3 part podcast series from the @guardian newspaper; it sheds light on how Uber operates and brings into focus the Silicon Valley ethos of "move fast and break things". bit.ly/3PFCHsm #UberFiles

Listen to a mind-expanding conversation: Simon Harrison and Jeremy Brown discuss how contemplating death and living at the world's mercy can help you tame bulls. bit.ly/3RzBMvB

Are you aged 18-27 and do you love luxury skincare? If so, join our new paid brand collaboration, Project Glow. What are the brands that you think are nailing it? Or failing it? ⁠ ⁠Apply now... bit.ly/3yMXR1c

The average adult asks 7,300 questions and does 1,300 Google searches every year! Mind-blowing, right? But to get better answers, you need to ask better questions, and we can teach you how. We have a free webinar for you, get all the info here... bit.ly/3mSHOco

Join a mind-expanding conversation: Pat Kane and Jeremy Brown discuss how play can help deliver breakthrough ideas - in a space where people too often focus solely on productivity. bit.ly/3xPoVO7
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Extreme Perspectives Podcast | New Episode Join an enlightening conversation in which Jerome Lay and Jeremy Brown discuss the similarities between the world of holistic medicine and the search for latent needs within the breakthrough innovation space. bit.ly/3wkjqpB

Meet Joel Bravette; outlier, storyteller, child of Earth, and vegan chef.⁠ Gather by the campfire for a tale of human nature and learn why we need to reconnect with our empathetic selves. Expand your mind with the Extreme Perspectives podcast... bit.ly/385JdIy

It was great to see #CognitiveDiversity at work on @channel4 during the #CookbookChallenge final. In the show @michaeljbooks worked with @jamieoliver to find a new cook to release a book. Read our thoughts on dialing it up to 11 with season 2... bit.ly/3CZDFLa

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Meet Suzanne Noble; outlier and serial entrepreneur.⁠ Listen in to a conversation that winds through the corporate world, the basements of Soho and the hot tub in which Suzanne ideates her best concepts. ⁠ Expand your mind with Extreme Perspectives. bit.ly/3uekPvF
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Thrive as a freelancer. Tomorrow's meetup is a 'knowledge exchange'. Share what you've learned on your freelancing journey and pick up new tips for succeeding. ⁠ Join us tomorrow (Wednesday 16th March) for a mind-expanding and practical conversation... bit.ly/3qOWP1Z