I spent time with @mcuban & @falonfatemi recently and learned 2 things: 1⃣. When you know you're doing impactful work, it doesn't matter what people think. 2⃣. If your business or product can't survive w/o big endorsements, it doesn't deserve any endorsements.

Had a blast hanging at Empowered Podcasting! These two guys @SethSilvers and Junaid are hilarious! 😂

Podcast question to @AlbanBrooke, @JamesCridland, @MrAsquith, @arithisandthat, or anyone who has an answer. Any insight or data on if the # of shows people follow/sub is increasing? I'm seeing data that makes me wonder if people are "following" more shows than they used to.

Having an inner circle is so important in life and business. I am thankful for my podcasting inner circle, PodMatch Elite Mastermind! Last month, 8 of us got together at Blue Duck Tavern in DC! (They took great care of us; having our name on the menu was a cool touch!) Each member of this mastermind has become a close friend to me. I’ve learned a lot from them, and every time we’re together, I’m reminded of this quote: “Happiness is only real when shared.” It’s a joy getting to work together in the podcasting space and to be able to support the podcasting industry. So fun! This dinner was a night I won’t forget. :)

We reviewed data from 124,527 active podcasts to answer some of the most common questions in podcasting. Here are the results...

There’s Something Special About Podcasting Podcasting is the perfect combination of both digital and analog media. And this has a lot to do with when it was invented.  Podcasting started in the early 2000s, long before social media, algorithmic feeds, and “going viral.” It was the perfect time for podcasting. It allowed podcasting to be digitally native while retaining the original idealism of the internet, a democratized media where everybody had a voice and anybody could listen to what was important to them.  Podcasters uploaded new episodes, and listeners’ computers used RSS to download them automatically.  There weren’t big tech platforms between the creators and the listeners. There weren’t algorithms that amplified drama. And there wasn’t an app trying to “hack your attention,” so you binged a few episodes instead of going to sleep. Podcasting was just real people sharing whatever was important to them.  When compared with TikTok, YouTube, and Twitter, podcasting can almost look quaint or less sophisticated. Maybe that’s true? But I’d also argue that it’s much more healthy, not just for podcast creators but also for podcast listeners.  I’ve joked that podcasts are the one type of media that accepts you have a life. YouTube strives for full engagement 100% of the time, TikTok has another video if you’re bored for even two seconds, and anything written needs your entire focus.  On the other hand, podcasts fit into your life rather than consuming it. People listen to podcasts while working out, during their daily commute, or while cleaning up around the house.  It’s why 80% of people listen to most or all of the episodes they start. And this gives podcaster creators a unique opportunity to engage their audience with long-form content that forms a genuine connection. On the technical side, podcasting is one of the only mediums where creators retain a direct connection to their audience.  Creators on YouTube, TikTok, and Facebook are dependent on the platforms to reach their audience. If a platform changes its algorithm or business models, creators have to change their strategy or risk losing their audience. But when these same tech giants jump into (and out of) podcasting, it barely registers. Listeners just flip over to a new listening app, and the latest episode of their favorite podcast is ready for download. Even after 20 years, podcasting has stayed close to its roots and offers an incredible opportunity for new creators. There are 4.3M podcasts worldwide, which sounds like a lot until you realize there are 114M YouTube channels and 600M blogs. That means there are over 26 YouTube channels and 139 blogs for every podcast.  Podcasting really is a level playing field. You don’t need a team, you don’t need VC funding, you don’t need a high-tech recording studio, or a celebrity guest to start a podcast. All you need is a cheap mic and something to say.

This is so crazy. It is sad to see great shows with an engaged and passionate audience shutting down because the production company deems them unviable. Gimlet was in better hands when it controlled its own destiny.

Our Colorado Podcast Meetup is tomorrow from 1-3PM at 14er Brewing Company in Denver! Any podcasters, editors, producers, or industry...we'd love to have you! Thanks to Focusrite, Mowpod, and @podfestexpo for sponsoring this one! Register here: eventbrite.com/e/colorado-po…

This is a major win for Colorado Football. Both CU and CSU. The nation is losing sleep over two teams who won 4 games COMBINED last year. Overtime here we come! #RockyMountainShowdown

You made it @SlickTalkPod!

Me in the middle with legends @AJSanfi (L) and @SethSilvers (R) #podcasting #podcaster #podcastlife #podcasts #podcast

Podcasts that don’t generate leads: >> Zoom recordings. >> Meandering conversations. >> Basic editing (or none at all!) Podcasts that do generate leads. >> Proper production equipment. >> Stories tailored to your prospects. >> Ruthless editing process

Friends don't let friends buy a Blue Yeti. #podcasting

We are starting a new podcast diving into the slot common and critical questions business owners are asking. What questions do you think #businessowners are regularly asking?

Have you ever been curious what your #podcast artwork should include? Well this weekend I did a deep dive and here is what I learned... First, our Terra Firma company method was to take a "snapshot" of the top 50 podcasts on the Apple Podcasts charts on July 30, 2023. With this list we analyzed 10 potential items that can be included on podcast artwork and compiled its findings in this summary. Now, our learnings: - 100% of the top 50 podcasts included the podcast title (no duh!) - 48% included the host's name (less than half?!) - 68% included the show's podcast network logo (everyone's joining a network!) - 24% included the show's production company logo (production companies get no love!) - 60% included an image of a human in the artwork (people connect with people!) - 4% included the show's presenting sponsor logo (sponsors belong in the show notes!) Now clearly not every show has a podcast network, production company, and presenting sponsor. But as someone who has worked in the podcast industry for many years I would have expected slightly different results. Take this with a grain of salt as it is just a snapshot in July 2023 of the top 50 shows on Apple but we believe there is wisdom in this type of analysis. What surprises you in this deep dive?

Hey hey hey guys remember when the Denver Nuggets won a championship

Owning a small business is the best tax deal in America. Whether it's a $10K side hustle or $10MM business, earning business income opens up amazing opportunities for tax savings and wealth creation. Let’s walk through how it works:

Wondering about YouTube’s move into Podcasting? This conversation is brilliant with @MrAsquith and @JamesCridland, two of the best voices to be talking about this. Give it a listen!

Amazing night!

YOUR DENVER NUGGETS ARE THE 2023 NBA CHAMPIONS 🏆 #bRINGItIn

Goodmorning 🥹 The Denver Nuggets could win their first ever NBA championship tonight.