Hi, we're Setup! We're marketing matchmakers - connecting you with the best resources people to level up in your marketing career.
Joined March 2014
- Tweets 4,818
- Following 1,285
- Followers 934
- Likes 3,544
1,083 Photos and videos
Apr 29
Atlanta getting cleaned up for the World Cup is like putting yourself together right before a Zoom call
17
19 Nov 2025
“Give the people what they want, but introduce them to what they didn’t know they needed.” @thomwinstanley on crafting the messaging at Edible Brands.
13
19 Nov 2025
“Red tape isn’t always a restriction. Red tape is an opportunity if you look at it.” @thomwinstanley discusses the policy and press that has crafted the cannabis industry and how he’s changing the narrative at Edible Brands. #AIMS2025
16
19 Nov 2025
“Make it fun, but not funny.” @thomwinstanley shares they are targeting an older demographic at Edible Brands that isn’t just looking to get high, they’re looking to cannabis to help them sleep, relieve pain, and more. #AIMS2025
15
19 Nov 2025
We caught up with Shivram backstage where he shared his number one tip for marketers planning for 2026. #AIMS2025
22
19 Nov 2025
Next up: Shivram Vaideeswaran, SVP of Brand Marketing at @PapaJohns sits down for a fireside chat with Joe Koufman #AIMS2025
3
35
19 Nov 2025
“There is no performance without a brand. Your bottom of the funnel doesn’t work if people don’t know what your brand is.” -Shivram Vaideeswaran
9
19 Nov 2025
On the topic of AI, Shivram shares that AI is just a “calculator” that’s only “as good as the input.” He wishes it would create content with a higher “appetite appeal.”
20
19 Nov 2025
“Everything starts with the consumer.” Shivram discusses product development and how @papajohns consistently launches campaigns in 3000 stores globally.
15
19 Nov 2025
Midway break—attendees are enjoying networking activations by SWARM and @SagepathReply! Have you met anyone new?
14
19 Nov 2025
@DeishaBarnett, President, Global Communications (CCO) at @UPS takes the stage with Setup founder Joe Koufman for a fireside chat at #AIMS2025
3
1
44
19 Nov 2025
@DeishaBarnett shares that 90% of her team is using AI. She shares she knows how to write a killer prompt because she knows “the long way”. She’s finding the struggle has been teaching the younger generation how to leverage these tools when they don’t know the “long way”.
13
19 Nov 2025
“Our differences are the superpowers of an organization” @DeishaBarnett shares the importance of a fully integrated plan when executing at a large organization.
12
19 Nov 2025
Behind the scenes at #AIMS2025 with Julie Bowerman from Kellanova. Julie shares the one thing she wants you to take away from her talk today!
26
19 Nov 2025
“Authenticity is a valuable currency. Corporate speak is the devil. Keep it real.”
@DeishaBarnett shares how important it is to speak in plain language to be an effective story teller, both internally and externally.
20
19 Nov 2025
In a world of influencers Julie suggests you stay connected daily in culture. Examples she shared are Pringles collab with Crocs and Club Crackers collab with Reese Witherspoon’s Book Club. #AIMS2025
41
19 Nov 2025
Julie shares it’s imperative for marketers to understand their audience, segment, and build a full funnel consumer journey.
7
19 Nov 2025
Never underestimate the power of a really weird idea. Julie shares details of Kellanova’s highest reaching program (think 4 billion impressions)! Pop Tart’s edible mascot campaign put Pop Tart on the radar of college football fans. Julie encourages marketers to be bold. #AIMS2025
41