Product Lead @MetroUK | Formerly @MailOnline, @TheSun and #interhacktives | Not the American songwriter

Joined June 2012
410 Photos and videos
Emily Shackleton retweeted
Metro has relaunched its website, metro.co.uk, with a new-look, mobile-first layout designed "to supercharge search traffic". Editor Deborah Arthurs said the redesign was built around the fact more than 90% of its audience now arrives via mobile

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I can confirm. We at Metro have implemented and seen with our own eyes how you can increase page views and decrease the story count. In this day and age, more stories absolutely does not equal more page views. You have to write smarter, not harder.
I have seen first-hand this year how fantastic teams can produce half the stories and still double the page views.
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More on Reach's move x.com/pressgazette/status/18…

Why Reach journalists are being asked to write up to eight articles per day pressgazette.co.uk/publisher…
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Such a lovely and fitting service, reflecting David’s character all over. Thank you to @Telegraph and also the Knowles family for allowing everyone to say goodbye in this way wherever they were. It meant a lot to have been able to tune in today.
Today we said goodbye to David. If you missed the service and want to watch, you still can here. youtube.com/live/cMqwb1Rc0Qk…
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Emily Shackleton retweeted
David would have been deeply touched by the thousands of messages @Telegraph has received since his passing, from all around the world. On Thursday we say goodbye. His funeral will livestreamed so all can join, wherever you are. It begins at 11:15 BST: youtube.com/live/cMqwb1Rc0Qk
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Emily Shackleton retweeted
The Telegraph will livestream the funeral for its journalist David Knowles who died last month aged 32. It is being held at 11.15am on Thursday youtube.com/live/cMqwb1Rc0Qk
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Emily Shackleton retweeted
Metro Pride Awards! 🏳️‍🌈🏆 Launching today, for the first time in its 25-year history, @MetroUK will host an awards ceremony to celebrate the LGBTQ community! Here's how to get involved 👉 buff.ly/4gFPNVb #pride #metro #awards #media #advertising #publishing #print
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At the #FutureMediaTechConference hosted by @pressgazette today, followed by the #FutureMediaAwards. Looking forward to learn from media leaders and maybe 🤞(should we win) picking up an award for @MetroUK for Website of the Year later….
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Here we go! Wish us at @MetroUK luck 🙌
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We did not win sadly. However, big congrats to @FinancialTimes!
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I barely have the words. David Knowles and I had known each other since our City days and were at one point quite close. So sad and shocked to hear about his passing.
It is with great sadness that we share the news of the passing of our colleague, David Knowles. David was a talented journalist and a much-loved friend and a colleague. He will be greatly missed.
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I deeply admired the amazing work he did with the Ukraine: The Latest podcast and watched proudly as it became a success. I can only say that my thoughts are very much with all his family, friends and colleagues as I know he will be missed dearly.
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One last thing to say. Seeing all the tributes to him, even on BBC News, has been astounding but comforting. So many people loved him. He was such a big part of my early twenties - I feel so fortunate to have been one of them m.youtube.com/watch?v=-CUF2d…
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‘The 1950s shit they want from me’. @taylorswift13 was not wrong. What the hell is this.
Sad to see this sexist drivel on @Newsweek “At 34, Swift remains unmarried and childless, a fact that some might argue is irrelevant to her status as a role model. But it's crucial to consider what kind of example this sets for young girls.” newsweek.com/taylor-swift-no…
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Was delighted to be back at @cityjournalism speaking to students about product and its growing importance to the journalism industry last week. And yes, Taylor Swift featured heavily 😎
Lovely to welcome some former #jnterhacktives back to @cityjournalism. Last week we had @MetroUK’s @ShackletonEmily
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In the least surprising news of the year, yes it was me who made @taylorswift13 Spotify's Global Top Artist of the Year #SpotifyWrapped2023 (....plus millions of other Swifties)
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Genuinely didn’t think I’d get to do a tweet like this… but I WON THE RESALE GREAT WAR! I am seeing Taylor Swift next year ahhhh! 😍🙏✨#TaylorSwiftErasTour
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Love newsletters? Can’t get enough of reader engagement? Want to join a team up for a nifty Press Gazette award? Well then! Come and apply here to become @MetroUK’s new Community Engagement Producer #journojobs cisionjobs.co.uk/job/110478/…

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You know you want to be….
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