I loving meeting the challenge being the way to think about winning. This is so much more applicable to the benefit of physical endeavors such as rock climbing, practice, physical training, and the mini challenges that make up a game.
Another way to think of winning:
It is the meeting of a challenge.
Now, when it comes to games, sport (competition), the greatest & biggest challenge of all is to enjoy the process.
So winning, then, is meeting the challenge of enjoying the process.