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The Clarity Business @ShapeTheMessage

Based in AKL's Britomart, we provide corporate comms for #nzproperty #construction #law #recruitment #nzed and many more.

Joined March 2013
  • Tweets 1,444
  • Following 881
  • Followers 329
131 Photos and videos
when was the last time you clicked on content that did NOT have an image in it? Get visual if you want to communicate complex information well. A great example is the humble airline safety card. Read more on our blog buff.ly/2RsJPex
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Communication tip: Take the information apart. Strip it down, separate it out, sift it through - which details sit under which broader headings? Read more on our blog. buff.ly/2RsJPex
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When it comes to communicating complex information - simplicity always wins! Don't show everything. You may be given a stack of information, but maybe only one number in it is relevant - so only show that one. Read more on our blog buff.ly/2RsJPex
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Great communication of complex information can happen seamlessly without words and using video. In this example from NATS, they make dry and abstract concepts very interesting here. buff.ly/2yju0OE
Clarity founder and director George Hulbert recently did a lecture at AUT on communicating complex information. Read some key take-aways from that lecture. buff.ly/2RsJPex
What happens when you let old age pensioners interrogate the founder of Facebook? This week's blog shares a few good laughs along with our views on the future of Facebook...theclaritybusiness.co.nz/blo… #socialmedia #pr #advertising #facebook
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Do you snore? Does your partner? Great to see Frances Anderson from Patney on The AM Show this morning talking about what you can do to control snoring. #snoring #snoringsolution #sleep #WorldSleepDay #newzealand #pr
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You won't believe what clickbait can do for your business! Are you a sucker for clickbait headlines? Annoying as they can be, there's some merit in using them... theclaritybusiness.co.nz/blo…
Which #politician do you think this #emoji represents? George Hulbert (@Clarityclarity) has a clever take on emojis and the #National party. Intrigued? theclaritybusiness.co.nz/blo… #nz #pr #blog
Advertising fails! This week's Super Bowl highlighted what not to do. Many organisations are also guilty of falling into this trap... theclaritybusiness.co.nz/blo…
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Are you involved in putting tenders together? Then reading this blog from George Hulbert is a must. George has helped our clients to win more than $3 billion in work through formal bidding processes so he knows a thing or two. Read his blog here: theclaritybusiness.co.nz/blo…
Stuff/Washington Post: Social platforms want you to buy followers tinyurl.com/yaeegnes - beware!
Did your business go to sleep over Christmas? Here's how some used social media to capitalise on the summer slumber... theclaritybusiness.co.nz/blo…
Are you on top of all the changes to the media landscape? Here's what 2018 has in store for you...theclaritybusiness.co.nz/blo…
How do you attract media attention for your thought leadership without causing offence? Luke Henshall shares some well-timed insights as the media heads into its traditional summer hiatus... theclaritybusiness.co.nz/blo…
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"Brand is dead, CSR is dead". In 2017 and beyond, it's all about a Single Organising Idea. Read about @NeilGaught's session @generatornz yesterday - theclaritybusiness.co.nz/blo…
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Will your brand survive what's ahead? Hear from global thought leader @NeilGaught at @generatornz next Thursday 23 November... buff.ly/2zZN5J0
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"Work is always about more than just the work" - musings from the rear end of a pantomime horse... theclaritybusiness.co.nz/blo…
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Do you know what #Facebook 'dwell time' is? It's coming and you NEED to know about it...buff.ly/2yUZfSx #socialmedia #advertising
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Want to get more ROI from #Facebook advertising, you NEED to read this...theclaritybusiness.co.nz/blo…
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