Building Systems That Turn Founder Work Sessions Into Content · Marketing Strategist → Systems Builder · SpielEngine: github.com/ShayanSpiel/Spiel…
Joined August 2015
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Most founders don’t fail at content.
They fail because their work disappears the moment they ship.
The Session-as-Content method fixes that.
Build → log your work session → system turns it into publishable content automatically.
The Spiel Engine:
github.com/ShayanSpiel/Spiel…
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I explicitly told(gated) The Spiel Engine:
To NOT write uppercase letters.
To make the posts look more human 😈
But then, i myself sit and correct them.
is this masochism?
Check the engine at:
github.com/ShayanSpiel/Spiel…
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Shayan retweeted
Yesterday i went through my followings and removed ~1k accounts...
Dead accounts. Dead businesses. Irrelevant businesses. Irrelevant gurus.
AI era is BRUTAL!
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Most technical founders don’t need AI writers.
They need a system that turns building sessions into content.
I’m looking for 3 founders to pilot The Spiel Engine.
You build → The work session becomes the source.
The content is a byproduct.
DM me “SPIEL” or reply!
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You don't need to learn marketing!
You need to stop treating content as a separate job.
Most founders fail because they switch identities:
builder → creator mode → builder.
Real shift:
builder → builder with a pipeline.
How The Spiel Engine does it:
shayanspiel.github.io/conten…
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Shayan retweeted
The Spiel Engine yesterday had ~200 clones!
One thing to clarify:
The repo contains the engine.
It does NOT contain:
• Your content strategy
• Your ICP
• Your positioning
• Your voice
The engine is open source.
The strategic configuration is the DFY install.
Link in bio.
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People be wishing open-source models win while they're on a 12GB RAM laptop xD
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Jun 14
Version 2 of The Spiel Engine is live ✈︎
The idea is simple:
Your build sessions already contain content.
The engine extracts the insight, simulates your ICP's world → turns the work into publishable posts.
Open source: github.com/ShayanSpiel/Spiel…
Would love feedbacks & stars!
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Jun 14
The Spiel Engine v2 is live.
It's an open-source Session-as-Content pipeline:
Build session → ICP simulation → content drafts
No calendars.
No prompting for posts.
Just execution becoming distribution.
github.com/ShayanSpiel/Spiel…
Looking for builders willing to break it.
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Jun 14
Version 2 of The Spiel Engine is live ✈︎
The idea is simple:
Your build sessions already contain content.
The engine extracts the insight, simulates your ICP's world → turns the work into publishable posts.
Open source:
github.com/ShayanSpiel/Spiel…
Would love feedbacks & stars!
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Jun 14
I don't get the time to "read" anymore...
The only option remains then is learn through action!
Agreed?
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Jun 14
Most posts say "I built X"...
Readers don't care about X. They care about their own problem.
The trick: Your work session is evidence, not the subject.
"REST → GraphQL" (Yawn🥱)
🆚
"Your API is slow because you over-fetch. Here's the fix"
Same build. Different headline.
↓
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Shayan retweeted
Jun 13
The best content system i have seen:
1. Build stuff
2. Log 3 bullets about what you learned
3. System inverts it toward your audience
4. Post
You never switch identities. You stay a builder.
That is the whole thing.
And The Spiel Engine makes that possible for you ↓
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Jun 13
The best content system i have seen:
1. Build stuff
2. Log 3 bullets about what you learned
3. System inverts it toward your audience
4. Post
You never switch identities. You stay a builder.
That is the whole thing.
And The Spiel Engine makes that possible for you ↓
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Shayan retweeted
Jun 13
Messaging isn’t communication → it’s cognitive alignment.
✓ You enter THEIR world
✓ Understand THEIR situation
✓ Position yourself as the SOLUTION
That’s exactly what The Spiel Engine "ICP World Simulator" does, before it writes a draft.
Want to know more?
DM or Read ↓
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Jun 13
Messaging isn’t communication → it’s cognitive alignment.
✓ You enter THEIR world
✓ Understand THEIR situation
✓ Position yourself as the SOLUTION
That’s exactly what The Spiel Engine "ICP World Simulator" does, before it writes a draft.
Want to know more?
DM or Read ↓
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