Big announcement: I'm launching Refound, to help companies rebuild themselves and become AI-Native.
A year ago I left my role as Head of Studio at Forum Ventures, where we'd built 14 AI companies in just two years. Most of the companies we built were aimed at enterprises investing heavily in AI and looking for solutions to support them.
When I left, I wanted to build AI solutions for small and medium businesses, to help them compete with the big companies. Over the course of 2025, I worked with dozens of companies, helping them build AI automations and workflows.
What I realized working with them is that most companies think of AI as a tool. They use it to analyze a document or summarize an email or write a blog post, and that's about it.
They're working the same way, but incrementally faster.
For example, the marketing team at a large SaaS company wanted me to help them produce more content with AI. They had tried ChatGPT, Claude, and other tools to generate content but they ended up spending lots of time to edit it, so their gains were incremental at best.
The problem is, they thought they could just bolt on AI while working the same way and it would magically improve everything.
But AI isn't a tool. It's a platform shift on par with the internet and mobile. And the most valuable companies in the world today, like Amazon and Apple, got here because they became internet-first and mobile-first.
To help that marketing team, I audited their entire workflow, from coming up with content ideas, to doing research, to writing and editing content, to publishing and promoting. And then we redesigned the entire thing with AI at the core, automating the manual and time-consuming work while freeing up the team to focus on the creative and strategic work.
The result was a 4X increase in the content they produced, while maintaining their quality standards.
I think every company should be doing this and that's why I'm creating Refound. We help you unbundle workflows, processes, even people's roles, and rebuild with AI at the center. We help re-found your business and win in the AI age.
So here's my offer: I want to give you a taste of what this could look like for you and your business. I'm offering free 30-minute strategy sessions this month to talk about your stretch goals for 2026, and show you how you can get there faster and smarter with AI.