We make marketing easier so you can scale up leads and revenue.
Joined September 2009
- Tweets 13,485
- Following 918
- Followers 1,215
- Likes 691
3,039 Photos and videos
Pinned Tweet
25 Jan 2022
It's no secret. Culture is our strength.
We are excited to announce that @adage has recognized Silverback Strategies as one of the Best Places to Work in 2022—a testament to our industry-leading culture and the quality of our people.
#culture #bestplacetowork #marketing
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27 Jun 2022
Today, people don’t just use Google search.
They also use the search bar in
@Spotify and @YouTube.
Marketers should consider optimizing multimedia content for #SEO.
silverbackstrategies.com/blo…
#marketing
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24 Jun 2022
Your business’ website could have the best content in your industry.
But if your website page speed is not up to par, your conversion rates and organic traffic will suffer.
silverbackstrategies.com/blo…
#marketing
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23 Jun 2022
There must be a balance between brand and performance marketing.
One can’t exist without the other.
silverbackstrategies.com/blo…
#marketing
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22 Jun 2022
Your marketing team structure should flex with the changing needs of your business.
Read more:
silverbackstrategies.com/blo…
#marketing
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21 Jun 2022
For a full-funnel marketing strategy to be a success, you must take into account two things:
1️⃣ Where your buyers are in their journey
2️⃣ The right channels to reach buyers
Read more:
silverbackstrategies.com/blo…
#marketing
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20 Jun 2022
Digital marketing objectives should roll up to the overall business objectives of the organization.
They influence strategy and the way teams are structured.
silverbackstrategies.com/blo…
#marketing
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17 Jun 2022
The “funnel” report in GA4 is a custom report that allows you to assign web pages to a specific stage of the marketing funnel.
Read more:
silverbackstrategies.com/blo…
#marketing
16 Jun 2022
Podcasts have an advantage over other content formats:
You don’t need to use your eyes.
silverbackstrategies.com/blo…
#marketing
15 Jun 2022
Editorial SEO targets search queries that happen upstream in the customer journey, giving you a head start on leads and sales.
silverbackstrategies.com/blo…
#marketing
14 Jun 2022
Giving paid media the investment it deserves isn’t cheap — it’s a cost you need to justify every quarter.
silverbackstrategies.com/blo…
#marketing
13 Jun 2022
The marketing funnel is a tool to visualize an inbound lead generation model.
It helps show how marketing will achieve digital marketing objectives.
silverbackstrategies.com/blo…
#marketing
10 Jun 2022
People are the biggest driver of performance.
That’s why it’s critical to have the right digital marketing team structure in place.
silverbackstrategies.com/blo…
#marketing
9 Jun 2022
Creative without strategy is art.
Creative with strategy is advertising.
Strong ad creative is backed by market research, which helps you capture attention and empathize with your ideal buyers.
silverbackstrategies.com/blo…
#marketing
8 Jun 2022
Google Analytics 4 has already been available for more than a year.
Marketers who have not set up the new tracking code may want to do so soon.
silverbackstrategies.com/blo…
#marketing
8 Jun 2022
Your website is the very center of your digital marketing presence.
It takes time to grow organic search visibility.
That’s why when you go through a site migration, it’s important to have a plan that prevents traffic loss.
silverbackstrategies.com/blo…
#marketing #seo
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7 Jun 2022
Google’s focus on user experience as a search ranking factor has led to fewer pages being indexed.
Many websites could be losing valuable organic search traffic if they don't make their core web vitals a priority.
silverbackstrategies.com/blo…
#marketing
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6 Jun 2022
The old game of re-marketing to cookie’d users across the web is coming to an end.
Lookalike audiences are the future.
Read this article to learn, step-by-step, how to set up and use lookalike audiences on Google, Facebook and LinkedIn.
silverbackstrategies.com/blo…
#marketing
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27 May 2022
Your brand is a product of reputation and visibility.
Performance marketing generates attributable revenue.
You need both for an effective marketing strategy.
silverbackstrategies.com/blo…
#marketing #marketingstrategy #branding
17 May 2022
Today, people don’t just use Google search.
They also use the search bar in
@Spotify and @YouTube.
Podcasters and video content creators should consider optimizing multimedia content for #SEO.
silverbackstrategies.com/blo…
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Silverback Strategies retweeted
11 May 2022
Is @tiktok_us a viable channel for lead generation?
At first, I was skeptical.
But now I'm a believer after I caught up with @HaleyNininger to talk about her experience using TikTok to generate RFIs and enrollments for an alternative education provider.
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