@LumaLabsAI gave us early access to Ray 3, and we put it to the test From subway scenes to giant creatures — we turned the chaos of Ray 3 into something beautiful. Ten artists, one surreal world. Check out Luma Labs Ray 3 model — out now!!!

This one’s for our American hockey fans out there. 🇺🇸🏒 Congratulations on the double gold. 🥇🥇

One day in the future, after the big robots revolt, once they decide they will use their martial art skills to subdue their oppressors, history will look back to search for the point when someone taught these machines how to fight. I’m sorry, people.

We ran the same prompt through two different video models! VEO 3 stayed grounded with smooth adherence, clean composition, transitions that breathe. SORA 2 drifted visually, but its music, rhythm, and pacing hit like a finished ad. Each model interprets creativity in its own way.... Our job is to direct them, to know which one serves the story, to guide the tools, and to keep moving faster than they do. Because if we stop leading, we risk losing our place to the very machines we taught how to see.

In the creative arts, economics matter too. This clip of Steve Jobs says it well: Walt Disney’s most radical innovation wasn’t visual. It was operational. He found a way to iterate before production. An idea economic in flesh, creative in soul. As a novelist, I know this by heart. I don’t rewrite my books 7 to 20 times because I got them wrong. I rewrite because I don’t care about getting it right on the first try. Or the seventh. All I want is to download what’s in my head. Because once I can see it, I can make it better. Creativity breathes iteration. So when I see the debate around AI orbiting mostly around efficiency vs soul, I can’t help but feel we got this all wrong.

Every frame of this was created with AI. The line between simulation and reality is getting thinner!

As we race into the future of AI, sometimes it’s worth looking back. Our new series “Making of the Ad” reimagines how infamous campaigns might have been conceived. First up: the Schenley Man. Sometimes the best way forward is to laugh at where we’ve been.

If you haven’t seen it yet… the SVEDKA Fembot is back. 🍸 A fresh twist, a new sidekick, and a mission for 2025: helping people put down their phones reconnect IRL. Proud to partner with SVEDKA The Sazerac Company on her return

If you need great acting, hire an actor. But when time, budget, or logistics say no—AI can step in. We’ve seen it capture nuance, and it’s only getting better. Got ideas? Send us a note.

Some labs invent the future. Ours made a reggae fish. 🐟🎶 #GenAI #artificial_intelligence #CreativeDesign #Creatives #storytellingforbrands