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SimplePPC @SimplePPC

Grow your business with quality content, effective distribution and meaningful business analytics.

Joined August 2012
  • Tweets 30,329
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  • Followers 1,131
71 Photos and videos
SimplePPC@SimplePPC
23 May 2023
Google Marketing Live 2023: Everything you need to know ift.tt/8DMewKf #marketing

Google Marketing Live 2023: Everything you need to know

Here's a recap of all the Ads and marketing news from Google's annual event, including lots of generative AI, new features and insights.

searchengineland.com
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SimplePPC@SimplePPC
23 May 2023
Google launches new topic authority system to better surface news content ift.tt/OKlR8ux #marketing

Google announces new topic authority system to better surface news content

Google said this will help with newsy queries in specialized topic areas, such as health, politics, or finance.

searchengineland.com
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SimplePPC@SimplePPC
23 May 2023
7 new Google Ads features include Brand restrictions in broad match, AI in Smart Bidding ift.tt/Qg3v7eW #marketing

7 new Google Ads features include Brand restrictions in broad match, AI in Smart Bidding

More Google Ads improvements include top search categories for RSAs, campaign prefils, new tools for Ads Creative Studio and new insights.

searchengineland.com
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SimplePPC@SimplePPC
23 May 2023
Google Product Studio brings AI-generated images to advertisers ift.tt/wEeH6to #marketing

Google Product Studio brings AI-generated images to advertisers

This new Google tool will help merchants punch up existing product images into alternate creative using Google AI.

searchengineland.com
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SimplePPC@SimplePPC
23 May 2023
Google Ads lets you create campaigns using conversational AI ift.tt/YUzHVTb #marketing
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SimplePPC@SimplePPC
23 May 2023
Google Ads will create AI-powered assets that target search queries ift.tt/90syLHp #marketing

Google Ads will create AI-powered assets that target search queries

Automatically created assets will now have the ability to leverage query-based generative AI at the campaign level.

searchengineland.com
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SimplePPC@SimplePPC
23 May 2023
Google Search Generative Experience integrates Search, Shopping ads ift.tt/1EbrDxX #marketing

Google Search Generative Experience integrates Search, Shopping ads

A clearer picture has emerged with how ads will be natively integrated into Google's new Search Generative Experience.

searchengineland.com
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SimplePPC@SimplePPC
23 May 2023
Google: Merchant Center Next to replace Merchant Center ift.tt/pMtBdza #marketing
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SimplePPC@SimplePPC
23 May 2023
Google PMax adds generative AI to create text assets, images ift.tt/SZeBIoP #marketing

Google PMax adds generative AI to create text assets, images

Performance Max is getting a more automated option to help you build campaigns. Also, new goals should aid in better customer targeting.

searchengineland.com
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SimplePPC@SimplePPC
23 May 2023
Bing to be default search engine on Open AI’s ChatGPT ift.tt/pdGOLhk #marketing

Bing to be default search engine on Open AI's ChatGPT

ChatGPT Plus subscribers will have access to Bing Search today and it will expand to more users in the future.

searchengineland.com
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SimplePPC@SimplePPC
23 May 2023
Super Early Bird rates expire this Friday… enter the Search Engine Land Awards now! ift.tt/QqaSbFf #marketing
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SimplePPC@SimplePPC
23 May 2023
How to land 1,830 ranking positions with only one article ift.tt/VPvwOWq #marketing

How to rank higher on Google (even if you’re just getting started)

Want to boost your Google rankings? Learn key SEO tactics to improve visibility, drive traffic, and climb search results with this step-by-step guide.

searchengineland.com
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SimplePPC@SimplePPC
23 May 2023
3 brands that have mastered the art and science of marketing by Emarsys ift.tt/NGaDclo #marketing
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SimplePPC@SimplePPC
22 May 2023
20% of CMOs to invest less in paid search, SEO this year ift.tt/M8J4tYz #marketing

20% of CMOs to invest less in paid search, SEO this year

74% of CMOs plan to increase or maintain their PPC investment. That number is 80% on the SEO side, a new Gartner survey finds.

searchengineland.com
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SimplePPC@SimplePPC
22 May 2023
Google Site names now support subdomains on mobile devices ift.tt/utdSH53 #marketing
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SimplePPC@SimplePPC
22 May 2023
Meta fined $1.3 billion by EU for privacy violations ift.tt/rIGKQ12 #marketing

Search Engine Land | SEO, PPC & AI Search News for Marketers

Get the latest news, insights, and tactical advice on SEO, paid search, and AI-driven marketing. Trusted by search professionals worldwide.

searchengineland.com
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SimplePPC@SimplePPC
22 May 2023
Neeva is shutting down its ads-free search engine ift.tt/bTUOK8r #marketing

Neeva is shutting down its ads-free search engine

Neeva beat Google and Microsoft in launching generative AI search with citations. But the ad-free search engine didn't attract enough users.

searchengineland.com
SimplePPC@SimplePPC
22 May 2023
7 top enterprise SEO tools compared: A comprehensive evaluation ift.tt/TnRMU3E #marketing

7 top enterprise SEO tools compared: A comprehensive evaluation

An in-depth look at seven tools used by enterprises for content optimization, technical SEO, and reporting and analytics.

searchengineland.com
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SimplePPC@SimplePPC
22 May 2023
Google has done its last mobile-first indexing switch today, a six-year process ift.tt/Il5dPmi #marketing

Google has done its last mobile-first indexing switch today, a six-year process

Any site not yet moved over will remain on desktop-indexing going forward.

searchengineland.com
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SimplePPC@SimplePPC
22 May 2023
Link-building companies to watch in 2023 by Admix Global ift.tt/qfhZFiy #marketing
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