đź”± Building WRDS | Content Writer & Marketer | SaaS, Supply Chain, Logistics, eCommerce, Tech | Thought Leadership & SEO | B2B, B2C, H2H

Joined March 2020
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Everyone wants to write “thought leadership pieces”. But, THIS is what your B2B thought leadership content strategy needs 🚀 [A Thread] 🧶
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Who else still writes Twitter to land on X? 🙋🏻‍♀️
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Simran Doshi retweeted
What is Sucess? (for me!) [A Thread] đź§¶
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AI won’t take your marketing job. Your boss thinking AI will take your job… might.
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Simran Doshi retweeted
B***ds of bollywood has become a rage not merely because it’s a slickly made show by SRK’s son. It captures an intermingling of the reel & real in a never seen before way🧵 Trivia: Bobby Deol’s Gupt, whose song is the show’s climax released in 1997- same year as Aryan’s birth!
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half of linkedIn is shouting “consistency is everything” the other half is shouting “quality over quantity” the secret: neither side pays your invoices. your client does. and they want both.
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These are the “silently suffering majority due to dogs”. Bullshit! — It’s all a damn propaganda… Blaming dogs and sacrificing them to divert attention from the reality going on in the background. #straydogs #savethedogs
Tackling stray dog menace! #straydogs
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i don’t believe in hacks. i look for symmetry. rhythms. patterns. the ones your brain leans toward. the ones your body remembers. the ones that don’t need to be forced — just followed. most days, mine look like this…
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the more i honor it, the less i feel like i’m managing time — and the more i feel like i’m just working with it. this rhythm wasn’t built in notion. it was built by noticing. when i think best. when i slow down. when i obsess. and when i let go.
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not every day follows it. but when it does, i know: this is how i do my best work. 🙂// sim
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Most teams think they’re updating content. But… They’re really just adding a stat, swapping a CTA, and praying Google notices. We just ran a refresh cycle across 30 live blogs for a global brand. Here’s what we actually learned — and what most teams miss:
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4| SEO is a layer, not a lead. We don’t write to keywords or phrases. We write to questions — then optimize for what SE should reward. These are: clarity, relevance, authority (in the same priority).
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The outcome? 🚀 Content that performs because it’s clear. That ranks because it deserves to. And that converts without begging. You won’t find this in a content calendar template. This is WRDS method-in-the-madness. And this is just the first part of the system 🙂
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someone: you need a monthly-, quarterly-, yearly-plan! me: need sleep. can't sleep. need sleep...
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Simran Doshi retweeted
You need a notebook, not a Macbook.
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“I want to target BoFu content. What content formats should I target?” 🎯 Long-form content won’t make the cut entirely. 🧶
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3 // Analyze content formats that suit the type of topic you’re covering 🔴 ToFu = Blog posts, infographics, how-to explainers (informational) 🟡 MoFu = Comparison guides, webinars, case studies (navigational) 🟢 BoFu = Whitepapers, ebooks, UGC, free tools/trials (transactional)
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Understand your customer. And create content that aligns with them. . Liked the post? Like or RT 🙂 And follow me @Simran_Doshi for more such posts!
“I want to target BoFu content. What content formats should I target?” 🎯 Long-form content won’t make the cut entirely. 🧶
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