3 // Analyze content formats that suit the type of topic you’re covering
đź”´ ToFu = Blog posts, infographics, how-to explainers (informational)
🟡 MoFu = Comparison guides, webinars, case studies (navigational)
🟢 BoFu = Whitepapers, ebooks, UGC, free tools/trials (transactional)