#Marketing and #digital #consultant/contractor helping #sustainability-conscious brands win hearts & minds, and succeed with happy, high-performing teams.
Joined February 2010
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71 Photos and videos
Pinned Tweet
22 Jul 2022
A great source of good news, #hope and inspiration for impactful action to tackle the #ClimateEmergency and #ClimateAnxiety.
Thanks for sharing @EthicalHour.
#ClimateAction
20 Jul 2022
GOOD CLIMATE NEWS 📣
I know it sounds unbelievable after yesterday's temperatures 🌡️ but something really good happened too - here's a 🧵 with some actions we can all take thrown in too. Read this if you're feeling down, powerless or just a bit too hot 👇
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22 Feb 2024
🌱✅🚗 An ad from @Ford with a "Zero emissions driving" claim has been cleared by the @ASA_UK.
Given the claim's immediate context (specific features of the car), the claim was likely to be interpreted as applicable to driving only (not to the whole car).
edie.net/asa-clears-ford-adv…
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22 Feb 2024
Ford have said that they would amend the claim in future ads to “Zero-emissions while driving” for greater clarity.
#ElectricVehicle #Sustainability #GreenClaimsCode #Greenwashing
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16 Feb 2024
Went to my second #RockAndRoll #SocialDance for the year. Had was tired (after a mental workout during the day), but I loved it:
💃🕺 Lovely people brought together by a shared passion for rock 'n' roll music and #dancing. A range of ages, incl. people in their 70s or so.
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16 Feb 2024
🙌😊 Imagine the #social and #environmental benefits that activities like dancing can have on our society if more people took part in them, genuinely meeting their needs? Rather than just consuming more stuff that doesn’t really make people happy, causes regret, etc.
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16 Feb 2024
❓What other sustainability-boosting activities can you think of that don’t break the bank and bring people together in a non-antagonising way (without feelings like blame, anger and greed)?
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8 Feb 2024
❗Marketers, review all keywords in your Google ads and ensure your ads don't feature broad, aspirational and other unsubstantiated claims. Character restrictions don't mean you can omit key material information.
8 Feb 2024
🌱❌ ✅
Yesterday, @ASA_UK published its verdict on 8 ads.
@BMW_UK & @MGmotor ads
🌱 Each company ran Google ads with broad “zero emissions” claims.
The ads suggested that the advertised portfolio/vehicles would produce zero emissions in all circumstances.
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8 Feb 2024
👇USEFUL LINKS
Full ASA rulings with more information about the claims & evidence:
- BMW UK: asa.org.uk/rulings/bmw--uk--…
- MG Motor UK: asa.org.uk/rulings/mg-motor-…
- Transport for London: asa.org.uk/rulings/transport…
Greater London Authority: asa.org.uk/rulings/greater-l…
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8 Feb 2024
A helpful article from @MattTutt1 info on how to avoid #greenwashing in your Google ads and where to check for green claims in your #GoogleAds account: searchengineland.com/greenwa…
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8 Feb 2024
🌱 “most air pollution related deaths actually occur in Outer London areas”.
The claim was based on solid evidence, grounded in modelled estimates, using the latest available data. But the word “actually” implied that the claim was based on recorded data (not estimates).
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8 Feb 2024
- Car users were exposed to air pollution when inside their vehicle. That pollution could be higher than when using other forms of transport.
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8 Feb 2024
But the ASA required a direct comparison between the level of air pollution within a car in London and a variety of other locations and contexts around London.
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8 Feb 2024
The ASA said the audience was likely to assume that ‘halving’ claims were based on recorded levels of nitrogen dioxide (NO2), for example via air quality sampling, before and after the introduction of ULEZ.
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8 Feb 2024
Whereas the claim was based on a more robust #ImpactAssessment. It factored in recorded data but excluded the impact of factors that would've led to a reduction in NO2 anyway. The claim was based on additionality.
The ASA highlighted: the basis for the claims should be given.
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8 Feb 2024
ULEZ
6 ads were scrutinised by the UK ad watchdog – from @TfL and Greater London Authority.
There was robust evidence but a few technicalities to be ironed out.
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8 Feb 2024
However, with #ElectricVehicles (#EVs), this is only true when the EV is driven. This should have been clarified. The other aspects of an EV’s product lifecycle, eg. manufacturing or charging using electricity from the national grid, generate emissions.
#Sustainability #Marketing
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8 Feb 2024
“Zero emissions” claims for #PlugInHybrids should specify that the claim applies to driving only and when using the battery for power. It should never be made in relation to vehicles that were powered by petrol or diesel engines.
#Advertising #Automotive
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