@Smaato profile picture
Smaato (Now part of Verve) @Smaato
Joined April 2009
  • Tweets 7,856
  • Following 588
  • Followers 8,244
2,361 Photos and videos
It's already almost time for #ChinaJoy! Be sure to stop by Smaato's booth, or book a meeting with our team. See you in Shanghai! Request a meeting: hubs.la/Q02H8s_P0
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We're a year into @IABEurope's TCF v2.2: what do CTV publishers need to know for successful monetization with TCF v2.2? hubs.la/Q02x_-3z0

What CTV publishers need to know to comply with IAB’s consent framework v2.2

We uncover the impact that TCF v2.2 has on CTV monetization in this interview with Achraff-Nour Meski from Sourcepoint.

verve.com
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🎮 How can gaming publishers level up user ad experience while hitting monetization goals? Here's 5 straightforward steps 👇 hubs.la/Q02sLDny0 #gaming #ingaming #monetization #inapp #mobile #programmatic #gamingpublishers #gamedeveloper

5 strategies to enhance user ad experience: A guide for gaming publishers

Craft effective gaming ad experiences by tailoring ads based on user demographics, preferences, and behavior to enhance engagement.

verve.com
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🔥 Hot off the press! 📰 From bylines to bottom lines: kudos to @smartnews for their amazing in-app monetization achievements! Read all about their collaboration with Smaato in this brand-new case study: hubs.la/Q02clKwF0

From bylines to bottom lines: SmartNews unlocks new demand and increases revenues

Tapping into Prebid, pre-packaged deals, and direct relationships with demand partners increased fill rates.

verve.com
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📺 Tune into @IABEurope's Virtual CTV Day this Thurs, Oct 19! 📺 Smaato's own Elisa Schwuchow is speaking on a panel with other experts from @magnite, IAB France/IAB Europe, and @GroupMNexus! Full agenda: hubs.la/Q025Rwjm0
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Another day with our VP of CTV, Kristine Lopez, in the news! Thanks to @TheDrum and @IABUK for featuring her perspective on what's next for #CTV. hubs.la/Q023TPJt0

How can advertisers successfully harness connected TV?

thedrum.com
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🔥 Hot off the press: @videoweek's CTV Advertising Guide 2024 is here! This year's edition is full of timely insights, including an article by our own Kristine Lopez, VP of CTV 📺 Download the guide to CTV ⤵️ hubs.la/Q023MdZR0
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With so much on the @dmexco agenda, choosing what to do can be tricky. Here are 6 reasons to spend some time with Smaato while you’re in Cologne. 👇 hubs.la/Q021--3Y0 #LetsMakeMediaBetter #adtech #DMEXCO2023

Resource Library | Verve

verve.com
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The real value of programmatic advertising in Europe, courtesy of @IABEurope. #programmaticadvertising #adtech hubs.la/Q020fLRK0
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A huge thank you to @IABUK & @TheDrum for sharing our own Youssef R'Miki's insights on gaming's increasingly critical role in omnichannel channels! hubs.la/Q01-ydkM0
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Smaato is back in Cologne this September for #DMEXCO23! Connect with us to save your spot for a meeting and stay in the loop! hubs.la/Q01ZR4M70 @DMEXCO #adtech #LetsMakeMediaBetter

Resource Library | Verve

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🎯 Audience targeting is an essential tool in the programmatic advertising toolbox, but it's sometimes misunderstood. Our latest blog post demystifies audience targeting: hubs.la/Q01Y39lB0 #audiencetargeting #marketing #advertising #targeting #programmatic

All about audience targeting: Big wins for marketers, consumers, and publishers

Audience targeting is a strategy that segments all possible users into themed buckets for marketers to target with relevant ads. You’ll sometimes hear “target audience” used to refer to the group of...

verve.com
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What are #SKOverlay banners, and how can they help monetization and advertising strategies? Our latest blog covers how this ad format helps demand partners improve app install campaigns and generates higher revenue for publishers. #adformats #appmarketing hubs.la/Q01WyCwq0

Back to Basics: A quick guide to SKOverlay banners

What are SKOverlay banners, and how can they help your monetization and advertising strategy? Learn about this engaging ad format.

verve.com
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Tune into @IABEurope's webinar tomorrow, 14 June, to hear Smaato's own Stafaniya Radzivonik weigh in on the complexities and opportunities of omnichannel! Register now: hubs.la/Q01TdyNK0
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Thanks to @IABEurope for including insights from our own Youssef Rmiki in the much-anticipated Guide to In-Gaming! This impressive resource dives deep into the the in-gaming channel — both its current state and exciting future. Download below! ⤵ hubs.la/Q01NpDjt0
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Smaato (Now part of Verve) retweeted
Apptica.com@Apptica_com
14 Apr 2023
🎧This time Apptica Talks about app monetization trends with Steph Radzivonik and Ahmed Chakroun from @Smaato. Spotify: open.spotify.com/episode/5a9… YouTube: youtube.com/watch?v=zAgrzFmK… Key insights are available in our blog. apptica.com/blog/apptica-tal… #appmonetization #Smaato #bidding

App monetization trends with Stafaniya Radzivonik and Ahmed Chakroun from Smaato.

Apptica Talks · Episode

open.spotify.com
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🌸 Advertisers' campaigns can blossom this spring with pre-packaged deals to reach relevant audiences on devices around the world. Smaato's seasonal deals: 🌳 Sustainability 🌙 Ramadan 💐 Mother's Day 🏡 Nesters 🇲🇽 Cinco de Mayo hubs.la/Q01M5G-v0

Deals Library | Verve

Access premium, brand-safe, inventory package deals across mobile, CTV, and web channels from Verve Brand Marketplace (Formerly Smaato)

verve.com
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Mark your calendars for April 21! Join us at our Berlin office for a fun evening of learning and networking! What to expect: 🍻 Refreshments 🗨️ Brief info session 🎁 Games, prizes & swag 🤝 Networking Space is limited — RSVP today! hubs.la/Q01KbVp40 #adtech #berlin
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We're springing into the new season with another edition of #TalentTuesday! This week, we're looking for a hands-on, collaborative #SystemsEngineer. Apply now 👉 hubs.la/Q01HH22T0 #hiring #jobsintech #techjobs
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Thanks to @ANAmarketers for sharing our dir. of product marketing Anish Aravindakshan's insights on what's next in identity: hubs.la/Q01H3yrs0 For an even deeper dive into all things #identity, don't miss IDENTITY: DECODED, our recent ebook: hubs.la/Q01H3BPq0

How the Future of Identity Will Transform the Competitive Landscape

The identity landscape is in a dramatic state of upheaval right now, and today’s changes have massive implications for the reality that advertisers and publishers will be operating within the next...

ana.net
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