SmithGeiger Group's data scientists, storytellers, designers and thought leaders convert data into meaningful insights and strategy for leading brands.
Joined February 2009
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42 Photos and videos
11 May 2021
Chris Lang, our EVP of Research Strategies is featured in this quarter's #DEG Q&A. Check it out >>> degonline.org/wp-content/upl…
3 May 2021
Where are consumers planning to spend $$$ this summer? We've got the breakdown by Millennials, GenX and Boomers. If you missed our sold out @GrowWithElevate #CoffeeHour you can watch here: youtu.be/0R9uMMygdqk
Consumer Behavior
Nicole Bergen, Dominic Forth and Michelle Toy explain the latest re...
youtube.com
29 Apr 2021
What concerns and thoughts consumers are having prior to big purchases RIGHT NOW in a variety of verticals? Our @GrowWithElevate team @nicnacbergen @dollardominator @michelletoySF share new insights from our #CoffeeHour youtu.be/0R9uMMygdqk
Consumer Behavior
Nicole Bergen, Dominic Forth and Michelle Toy explain the latest re...
youtube.com SmithGeiger Group retweeted
29 Apr 2021
Did you miss our research drop yesterday? About how solutions journalism is #newsthatworks and is a "secret weapon" for newsrooms?
Never fear. We've got all the data and tools to get caught up right here. solu.news/newsthatworks
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SmithGeiger Group retweeted
28 Apr 2021
A message from a professor at a top-tier journalism school about the solutions journalism research that dropped today: "I'll be sure to include this reading going forward, but I find that students don't need a lot of convincing."
#newsthatworks #thewholestory
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SmithGeiger Group retweeted
28 Apr 2021
BIG NEWS TIME🥳🥳
The results are in from the most expansive research on solutions journalism ever done. Across 638 survey respondents, people consistently rated solutions-focused stories higher than problem-focused ones.
In short, it's #newsthatworks. What @SmithGeiger found:
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SmithGeiger Group retweeted
20 Apr 2021
New #consumerinsights on forward purchasing behavior now available. See below. #elevatedmarketing #advertisingstrategy #covidfacts #covidmarketing
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20 Apr 2021
A lot has changed in 20 years! Introducing SmithGeiger Group #data #insights #revenue acceleration and #creative. Check out our new offerings: smithgeigergroup.com/
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17 Mar 2021
Covering the vaccine rollout: How to connect to audiences
TODAY March 17, 2021, 2 p.m. ET
healthjournalism.org/calenda…
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27 Jan 2021
Interesting insights from our #COVID #vaccine study including how women 18-34 say they are less likely to take the vaccine. @danreines and @michelletoySF discuss a few key findings: youtu.be/IvUZsyRPCdo
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SmithGeiger Group retweeted
4 Jan 2021
Biggest story of 2021. The #vaccine. With some new @SmithGeiger and @RJI research color commentary from SG analyst @danreines
komu.com/news/rji-and-smithg…
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SmithGeiger Group retweeted
23 Dec 2020
New research from @SmithGeiger points the way for covering the vaccine rollout: tvtechnology.com/news/nab-gi…
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21 Dec 2020
Relevance, usefulness and empathy are some of the ways local newsrooms connected to viewers this year. @sethgeiger explains what this means for the future. tvnewscheck.com/article/top-…
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4 Dec 2020
Our new partnership with @ResonanceAI will use
AI-driven data insights to drive program development. #KnowWhatWorks globenewswire.com/news-relea…
3 Dec 2020
Exciting news! We're partnering with @ResonanceAI
to deliver keen insights, robust, AI-driven analytics, and strategic counsel to guide a broad range of content producers. #KnowWhatWorks globenewswire.com/news-relea…
19 Nov 2020
As newsrooms evolve, our research shows solutions journalism is a favorable pivot, particularly for millennial & GenZ consumers. @sethgeiger describes it as the next opportunity for local news.
cronkitenewslab.com/broadcas…
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2 Nov 2020
Local news sets itself apart by looking at #community impact according to @ArcherTV & @michelletoySF #election #research youtu.be/IFxSPDW27x8
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30 Oct 2020
#Localnews ties with @Facebook as the go-to source for #election coverage, but it's the #trust factor where local news stands out @ArcherTV and @michelletoySF discuss>>> youtu.be/IFxSPDW27x8