Joined April 2025
- Tweets 129
- Following 115
- Followers 7,006
- Likes 99
86 Photos and videos
Jun 11
How can we tackle misconceptions about nicotine? It starts with how we think about policy.
On The @SmokelessWord: Live from the Lab, Dr James Murphy and @jgitchell explore the role of policies in reducing smoking prevalence and misconceptions about nicotine.
Watch: youtube.com/watch?v=x8PRlcn9…
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Jun 10
"It’s an and, not an or." - Couldn't have put it better myself.
That's the key message from this week's episode, where @jgitchell joins Dr James Murphy to discuss tobacco harm reduction, nicotine misperceptions and lessons from around the world.
Catch a sneak peek below ⬇️
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Jun 5
The conversation continues.
I'm delighted to see Dr James Murphy take audiences inside the science with The Smokeless World: Live from the Lab, exploring the evidence, innovation and research behind building a smokeless world.
Take a look at what’s coming ⬇️
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Jun 3
"The Laffer Curve is well broken on cigarettes."
@jackmrankin MP reveals what he uncovered on a mystery shopper mission in his constituency of Windsor.
From illicit products behind the counter to Facebook groups, it's a breakdown you don't want to miss: youtube.com/watch?v=9htW2Sk5…
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Jun 2
"People are waking up to the scale of the challenges.”
@jackmrankin MP lays out the tough choices facing the UK and why real growth demands hard truths.
Want to hear more? Tune in to the latest episode of The Smokeless Word: youtube.com/watch?v=9htW2Sk5…
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May 29
The Smokeless Word returns with a hot topic: can the UK’s generational smoking ban actually work in practice?
From shop counters to future age checks, I'm joined by @jackmrankin MP to unpack the real-world enforcement challenges behind the policy.
Watch now: youtube.com/watch?v=9htW2Sk5…
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Kingsley W retweeted
In our upcoming episode of GFNTV Interviews, @ReemAmirIbrahim from @Reason breaks down the bizarre logic holding back tobacco harm reduction.
Vapes, nicotine pouches, and snus are helping millions of adults quit smoking. But because they’re made by the same companies that make cigarettes, public health officials are completely invalidating the solution.
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May 27
We've hosted former PMs. But a sitting MP? None. Until now.
This week, @jackmrankin MP joins the show - calling the generational smoking ban unworkable, challenging his own party's record, and warning that the UK state is stuck in the mud.
Catch the trailer below👇
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May 21
Government backing. Clean hydro power. Ambition.
And then…the largest bankruptcy in Swedish history.
In the latest episode, Christian Sandström breaks down how $21B turned into $83B of unpaid debt.
Tune in to hear more: youtube.com/watch?v=Pb5HAD5x…
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May 19
Transformation is difficult.
Big ideas, big plans, and big ambitions are tempting, but it's the small stuff that drives lasting change - routines, values, incentives and beliefs.
Hear more only on The Smokeless Word: youtube.com/watch?v=Pb5HAD5x…
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May 14
BTS of this week's episode of The Smokeless Word, featuring disruption innovation expert, Christian Sandström.
What's on the agenda? Disruption. Scandal. Reinvention.
Tune in for an episode you won’t want to miss: youtube.com/watch?v=Pb5HAD5x…
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May 11
I'm back in Sweden and this time it's for a lesson in disruption.
From Sweden's biggest corporate scandal to breaking down Steve Jobs' mindset, expect hard-hitting analysis when I sit down with disruptive innovation expert Christian Sandström.
Watch the trailer now!
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May 7
"You can say it doesn't exist, or you can face the facts and say it's there, and this is what we're going to do about it."
After 20 years in confectionery, Pascale Meulemeester reflects on the parallels between cocoa's challenges and the illicit tobacco crisis.
Listen: youtube.com/watch?v=f4BxhmO7…
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May 5
I asked Pascale Meulemeester, BAT's new Regional Director APMEA, what cocoa and tobacco have in common.
Her answer: "The learning from cocoa...is you need to think long-term and it's imperative to build resilient supply chains for the future."
Watch now: youtube.com/watch?v=f4BxhmO7…
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May 1
The latest episode is live!
When I was in Sydney recently, I sat down with Pascale Meulemeester, BAT's new Regional Director APMEA, to dig into the world's most dynamic, diverse and volatile region.
Watch now: youtube.com/watch?v=f4BxhmO7…
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Apr 28
Different speeds. Different maturity. Different rules.
Pascale Meulemeester - BAT's Regional Director for Asia Pacific, Middle East and Africa - joins me this week to break down what it takes to drive transformation across a dizzyingly diverse region.
Sneak peek below ⬇️
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Apr 24
This week's guest spent 37 years inside the tax machine.
He built the VAT Expert Group. He led the excise duty unit. He fought tax fraud.
And @DonatoRaponi still can't explain why industry gets a seat at the table for corporate tax but not excise.
Worth a listen: youtube.com/watch?v=utZiSHlJ…
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Apr 21
The EU's proposed revisions to tobacco excise modernises the framework.
But it doesn't take into account the proportional risk of a product.
EU tax policy expert, @DonatoRaponi thinks that's a mistake.
Want to hear more? Watch now: youtube.com/watch?v=utZiSHlJ…
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Apr 16
Sweden's smoking prevalence rate is the lowest globally.
How? Taxation that embraces the "substitution" of cigarettes with smokeless alternatives.
EU tax expert, @DonatoRaponi, joins me to discuss why the EU tobacco excise revisions must adopt Sweden's approach.
Watch now: youtube.com/watch?v=utZiSHlJ…
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Apr 13
What’s wrong with the EU tax machine?
After 37 years inside, @DonatoRaponi joins me behind the mic to explain why - it's time to drop the "theological" approach and talk to industry.
Tune in for a Brussels reality check.
Watch the trailer ⬇️
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