File craft is a real skill:
– Right format
– Right size
– Right name
– Right place
People won’t notice when you nail it. They always notice when you don’t.
You don’t need 4K for a product demo.
1080p at the right bitrate looks identical on every screen people actually use — and ships in a fraction of the size.
Rule for compressing anything important:
1. Keep the original.
2. Compress a copy.
3. Never overwrite the source.
Compression should never be a one-way door.