My name is Rob, and I have a domain name problem. When I moved to South Orange, NJ, I did what any normal person who is obsessed with domain names would do: I looked up who owned SouthOrange*com. Three years, countless emails, a few support calls, and one in-person coffee later… I bought it. Then I had the same realization every domain collector eventually has: “Okay, now what?” So I built something on it! My story behind acquiring SouthOrange*com 👇

WorldStarHipHop showed up at a strange moment on the internet. YouTube had just launched, nobody really understood what online video was supposed to become yet, and most of the internet still felt separated from real life. Videos lived online, then stayed online. WorldStar changed that a little. At first, the site mostly focused on mixtapes, music videos, and freestyle clips circulating through hip hop forums and blogs. But, eventually, another type of video started pulling more attention than anything else on the site: fights in parking lots, arguments outside clubs, public confrontations filmed vertically from ten feet away while someone yelled in the background. The videos felt raw because nobody was trying to make them feel like polished or edited into narratives. Somebody filmed something chaotic, uploaded it to WorldStar, and millions of people watched it. Then people started realizing they were being filmed, and that’s the part that changed things. Arguments got louder once phones came out, and people started performing for the possibility of an audience seeing (or discovering them) on the internet. Eventually, “worldStar” stopped being the name of a website and became something people shouted in real life the second a situation started turning chaotic. The platform changed the way that people thought about creating content, and encouraged them to film things solely with the intent of making them go viral. Read Full Story 👇 snagged.com/post/worldstar-w…

We're finally shedding the .so (thank you Somalia!), and using the .com for @NotionHQ. And for this beautiful moment, I want to share a fun story: Back in 2018, I had just joined Notion, and one of the first things @ivan asked me to do was figure out how we could own notion.com. I had never done a big domain purchase before, so I reached out to a few domain brokers to understand the landscape. We tried different brokers, kept things anonymous, and attempted to surface a price the seller might consider. A year went by… nothing. Meanwhile, it was pretty clear this was only going to get more expensive as we grew. We needed a different approach. A fellow founder connected me to a broker who took a very different tack. Less transactional, more long-term relationship builder. He spent months getting to know the domain owner. Turns out owner was a fellow entrepreneur in the west coast… and a huge Grateful Dead fan. So we figured, why not get creative? Something beyond just price. So I called up our investor Ronny Conway and asked if there was any way he could help set up a private meeting between the domain owner and the Grateful Dead. Ronny is one of those people who somehow makes impossible things possible. A week later he calls me back: “New York City. Halloween. 15 minutes after the concert. Done.” The broker went back to the owner with an offer: some cash, some equity, and a private meeting with the Grateful Dead. That got his attention. He didn’t take the band meeting in the end, but he did lean into the equity (great call, in hindsight). We shook hands, and a few weeks later, the deal was done. I’ve been waiting years for the day we move our product to notion.com. Looks like 2026 is finally the year. Safe to say I’m unreasonably excited about this update!

Snagged: Un-official partner of Major League Baseball

We’ve been sitting with this for a bit as we’ve been working towards launch, but as of this morning, we’ve officially launched the Snagged Swag store. Premium merch for internet degenerates. What started as a custom run of super-soft Snagged t-shirts for friends and family somehow snowballed into hoodies, jackets, tees, bobbleheads, and a bunch of other stuff. When @rob wrote about Bobbleheads*com, of course we had to make a Snagged bobblehead. When his wife launched SockSockGoose*com, obviously Snagged needed a sock-inspired design. When we sponsored Rob’s son’s 8U baseball team, it was inevitable we’d end up making shirts for that too. Honestly, this whole thing has just been really fun. People seem to appreciate that we put way too much time and energy into making products that are genuinely comfortable and cool. Does a domain brokerage need a merch store? Probably not. But does Snagged? Absolutely. Appreciate everyone who’s followed along as Snagged has grown from a side project into a real business doing hundreds of domain transactions a year. Anyway, it’s live now. Check out the first drop and let us know what you think. snagged.com/swag

We’re working on a story about domain deals where barter has been involved Even we’ve had a few of those….(like getting BOXES of cigars as payment for doing a deal) Any good stories come to mind about domains you (or people you know) have sold for barter?

We've spent the last few months rethinking the domains that we represent. Going forward, we're being more selective about the domains on the Snagged Marketplace, and we’re curating category-defining names that can actually get into the hands of great builders. Our latest batch includes: • Artificial.com • Modulate.com • Bengal.ai • Cursory.com • Employable.com • Breezeway.com • Frontcourt.com • Hedges.com • Foal.com Plus favorites like Center.com, Flare.com, Bounty.com, Actionable.com, Optimal.ai, and more. This is the most excited we've been about a batch in a while, with some absolute bangers in this group. Hit us up if one sparks an idea🪝 — Rob & Brian mailchi.mp/b7b5ef742f9d/doma…

In 2004, a guy named Frank Warren started handing blank postcards to strangers on the street, in Washington, DC, and they had one sentence written on the front: Tell me a secret. People mailed the cards back anonymously with their deepest secrets that they normally wouldn’t tell anyone….things like regrets, resentments, and even affairs that they had throughout their life. Some postcards just had simple messages, and others looked like works of art that people spent hours on, covering them in magazine clippings, paint, and photos. At first, a handful of postcards arrived in the mail every few weeks, but as word spread about PostSecret, thousands of of cards started arriving and Warren had more cards than he knew what to do with. Warren started scanning them and uploading them to a blog called PostSecret.com, and it felt inherently different than other sites on the net. It was a simple image of the cards for everyone to see and share, and that’s it. It kind of felt like a window into someone else’s life that you weren’t supposed to know or read, but had full access to. By the mid-2000s, millions of people were checking the site every Sunday when Warren would upload new postcards. Eventually, Warren’s project became published as best selling books, and some of the work was showcased in galleries and museums for others to see and experience. The site is still active today, and people continue to use @postsecret as an outlet to share things about their lives. What started as a side project, became one of the internet’s windows into people’s deepest secrets. Read Full Story 👇 snagged.com/post/postsecret-…

In 2004, a guy named Frank Warren started handing blank postcards to strangers on the street, in Washington, DC, and they had one sentence written on the front: Tell me a secret. People mailed the cards back anonymously with their deepest secrets that they normally wouldn’t tell anyone….things like regrets, resentments, and even affairs that they had throughout their life. Some postcards just had simple messages, and others looked like works of art that people spent hours on, covering them in magazine clippings, paint, and photos. At first, a handful of postcards arrived in the mail every few weeks, but as word spread about PostSecret, thousands of of cards started arriving and Warren had more cards than he knew what to do with. Warren started scanning them and uploading them to a blog called PostSecret.com, and it felt inherently different than other sites on the net. It was a simple image of the cards for everyone to see and share, and that’s it. It kind of felt like a window into someone else’s life that you weren’t supposed to know or read, but had full access to. By the mid-2000s, millions of people were checking the site every Sunday when Warren would upload new postcards. Eventually, Warren’s project became published as best selling books, and some of the work was showcased in galleries and museums for others to see and experience. The site is still active today, and people continue to use @postsecret as an outlet to share things about their lives. What started as a side project, became one of the internet’s windows into people’s deepest secrets. Read Full Story 👇 snagged.com/post/postsecret-…

Artificial.com — now exclusively represented by Snagged. While every AI company is busy inventing words, misspelling existing ones, or settling for .ai, this is a chance to own one of the most category-defining domains in artificial intelligence. DM for details and an actual human response 🪝

I have no vested equity in @Appraise_Net, but have to say that across the comparative set, their appraisals are the best of the bunch. Love how they also give ranges on each name, which is smart, given there is no one set price for a domain name, and the variables matter.

Question for the domain hive mind: If a client bought a domain name on a payment plan through Dan but never transferred it after payment 12/12 was made, how can they access it now? No account on GoDaddy/Afternic under that email that exists, so it wasn't migrated...

BTW -- so far only 3 perfect 10/10 scores over of 300 rounds played! snagged.com/game

At some point, spending too much time around startups and domains changes your brain permanently. You stop hearing words normally. Someone says two random nouns in conversation and your brain immediately checks whether the .com is taken. A while ago, this turned into a dumb game I kept playing with friends. Someone would throw out a domain and everyone else had to guess whether it was taken or available. The weird part is how bad human intuition actually is. A domain like LaserBadger.com feels taken immediately. You just assume some guy wearing wraparound Oakleys bought it in 2007 for a BBQ sauce brand or tactical fitness app. Then somehow it’s available. Meanwhile, something like QuantumLeaf.com has apparently existed for over a decade. The internet gets very strange once you spend enough time paying attention to names. So, naturally, we built the game. Now I play it constantly, mostly because it’s impossible to stop once your brain starts trying to predict internet history. If you want to test your instincts, or accidentally buy a domain you didn’t know you needed, you can play the game here👇 isit.snagged.com/game

Hard to believe it's our first deal together, but finally closed a big one with @MrPremiumDotCom himself! 🤝

Am I a crazy person for expecting a seller to counter via Spaceship if I submit a 5-figure opening offer that meets their minimum? They're just continuing to say "too low." The way I treat minimums for our sales clients is, if you meet it, I'll give you the asking price. Am I off base?

In 2007, there was a site called FFFFOUND! where designers went to figure out what was coming next. You’d save images you liked, and it would surface more based on your taste, but the real value wasn’t the feature, it was the people. The entire thing was filled with designers, photographers, art directors, and people whose job was basically to spot trends before they showed up everywhere else. And for a while, this is where they went. You’d see something out in the world, a campaign, a lookbook, a piece of design, and not realize it had probably been floating around FFFFOUND! a year or two earlier. The influence was real, it just wasn’t visible. Getting in wasn’t easy either. You needed an invite, and those invites didn’t really circulate unless you were already connected to someone inside, which kept the whole thing small and unusually curated. Then Pinterest showed up. Same core idea, but open to everyone and built to scale. It spread quickly and became the default, while FFFFOUND! stayed what it was and eventually disappeared. When the site shut down, users lost everything they’d curated for years. It’s one of those internet stories where being early and being right still wasn’t enough. Read Full Story 👇 snagged.com/post/ffffound-th…

We used @rob the founder of Snagged dot com as our broker. Easiest domain broker I’ve worked with it took us ~2 years to get @Employerdotcom by ourselves and ~2 weeks using Rob to get Mainstreet.AI Worth a DM if you’re buying or looking for 6 or 7 figures domains.