At some point, spending too much time around startups and domains changes your brain permanently. You stop hearing words normally. Someone says two random nouns in conversation and your brain immediately checks whether the .com is taken. A while ago, this turned into a dumb game I kept playing with friends. Someone would throw out a domain and everyone else had to guess whether it was taken or available. The weird part is how bad human intuition actually is. A domain like LaserBadger.com feels taken immediately. You just assume some guy wearing wraparound Oakleys bought it in 2007 for a BBQ sauce brand or tactical fitness app. Then somehow it’s available. Meanwhile, something like QuantumLeaf.com has apparently existed for over a decade. The internet gets very strange once you spend enough time paying attention to names. So, naturally, we built the game. Now I play it constantly, mostly because it’s impossible to stop once your brain starts trying to predict internet history. If you want to test your instincts, or accidentally buy a domain you didn’t know you needed, you can play the game here👇 isit.snagged.com/game

📢 On this week’s Trailblazers pod, I spoke with the hilarious & brilliant growth mind, @rob (co-founder of @ro & founder of @snagged) We talked about the early founding days for each co, how growth marketing has changed in the past decade, & how he’s spending time now! So fun!

In 1994, a man named Uzi Nissan registered Nissan.com for his small computer business. Four years later, Nissan Motor Company decided they wanted it. What followed wasn’t a quiet buyout. It was a five-year legal war between a global automaker and a guy whose last name just happened to be Nissan. The car company argued that Uzi was creating brand confusion by owning the domain name. But, Uzi ONLY used the domain to host products and services related to his actual “mom & pop” computer business. There was nothing automotive-related on his site at all. So, brand confusion….not really a thing (despite what Nissan, the car company, actually thought). When litigation started, Uzi presented simple facts which ended up setting precedent for future domain cases. Uzi owned the domain, registered it first, used it legitimately and, most importantly, (not that any rationalization was needed)…NISSAN WAS HIS NAME. Despite being a corporate giant, Nissan (the car company) didn’t really have a case or real ground to stand on. Nissan may have been their brand, but it was a common last name. And, as it holds today, domains are standalone assets that people and companies can’t claim “rights” to, unless there is clear confusion, customer deception, or trademark infringement. In 2004, after years of litigation, the courts let Uzi keep the domain, since the exact-match .com was never Nissan Motor Company’s property to claim. After the case was over, Nissan had to settle for nissan-global.com to drive its traffic to…(a real “banger” of a domain, if you ask us). Uzi never sold and took on one of the biggest automakers in the world, refusing to budge on his principle for owning the domain. When he passed away in 2020, the domain stayed with his family. Today, Nissan.com is still online as a tribute site to Uzi. If it ever hit the open market, the domain would likely take high seven-figures (or more) just to start the conversation. The early internet rewarded timing and legitimacy, and Nissan.com is still owned privately by an individual because one person refused to be pushed around by a corporate powerhouse. Read Full Story 👇 snagged.com/post/nissan-com-…

February Domain Spotlight Champions are built long before the spotlight 🥇🥈🥉 The Winter Olympics remind us that performance is never accidental. It is preparation, precision, and fundamentals done right when nobody is watching. The same is true for brands. The ones that win big invest early in the foundation, starting with the domain. .COM 🔧 Piston.com 🌍 Everybody.com 🎯 Center.com 🎮 Playmaker.com 🌀 Labyrinth.com 📉 Bearish.com ⚖️ LegalConsulting.com 🧬 Antibiotics.com ⚖️ WeightControl.com .AI 🧠 LLM.ai 🔁 Workflow.ai 🎱 Cue.ai Train like a champion and build like one too. DM to get in the game before the podium fills up 🏆 mailchi.mp/c0184918b3ad/doma…

Ro is proud to offer transparent pricing and insurance access, and supports TrumpRx’s most-favored-nation innovative pricing model for FDA-approved GLP-1s. We’re excited to share our first Super Bowl ad today and get that message out to over 100M Americans. Patients deserve the highest quality care and treatment options. Couldn’t be more proud of our team!

@Ro’s first Super Bowl ad. Featuring the GOAT, @serenawilliams, and her journey on Ro—from weight loss to steady blood sugar levels to, as Serena says, having “knees like Megan.” Check out our spot. Couldn’t be more proud of the team. Still just the beginning!

@rob here (founder of Snagged). This is a WILD story about one of the strangest domain deals I’ve ever done… In early 2025, an AI company we’d worked with before came back with one request: “We need the .com now.” Their brand name was a person’s first name which, in the domain world, makes securing the matching one-word .com…pretty challenging. For the sake of this story (and for buyer and seller privacy), I’ll call the domain Geoff.com. The person who owned it wasn’t an investor. His actual name was Geoff, and he’d owned it for a loooonng time, so yeah, he was emotionally attached. When I first contacted him, he wasn’t interested in selling. Eventually he came around, but only if the deal was seven figures…paid in cash. After months of irrational messages back and forth, he finally agreed to sell it on one condition. He wanted to be paid in person, all in gold coins. Yep. Gold frigging coins. Some days he was “relatively” easy to deal with. Other days, he’d go completely off the rails. I learned quickly how to navigate negotiations with him because he warned me not to message him after 4pm…since he’d be drunk. At one point he said that “if” we met in person, I should bring a gun. He’d bring his too. Somehow, after months of this, we got to a real agreement. Six figures, all gold coins, paid in-person, at EXACTLY the spot price when we’d meet. Not gonna lie, it was already a sweaty situation, so adding this level of complexity made it even more challenging. So, I ordered the gold, packed it into my wife’s Lululemon fanny pack, and my partner @Jarcho and I drove 13 hours from New Jersey to rural West Virginia. We rented a hotel conference room, hired an off-duty cop to sit in the room, and prayed this wasn’t the world’s weirdest catfish. The next morning, I called an Uber to bring the seller to the hotel. And the guy who walked in was calm, polite, sober, and weirdly…normal. We talked about hummingbirds, Costa Rica, and surfing. Then he handed me an iPad already logged into GoDaddy. I tried to push the domain and the transfer button didn’t show up, so I manually edited the URL on the iPad. The transfer page loaded and, after about 500 refreshes, Geoff.com finally hit my account. I handed him the gold, he stood up, thanked us, and walked out. It was pretty weird (but oddly satisfying) to think that a deal which took almost a year to get done was finally over…in a matter of minutes. A day later, the buyer had the domain and the deal was “officially” closed. Sometimes the only way to buy a domain is patience, persistence…and driving across state lines with six figures in gold coins. See the CRAZY DMs in the full story 👇 snagged.com/post/six-figures…