Snipp brings together technology, data, and shopper insights to drive transparent, accountable, and measurable growth across every channel.
Joined November 2010
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- Following 2,581
- Followers 1,716
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2,254 Photos and videos
Snipp's Kalina Deng stood in the longest checkout line she'd ever been in and watched an associate walk the queue offering a credit card and a way out.
The line wasn't a problem to be solved. The pain was the pitch. bit.ly/4fL2a4e
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Jun 15
Redemption rates tell you how many shoppers used an offer.
SKU-level validation and offer-level reporting tell you whether it actually drove incremental sales.
Here's how leading CPG brands are building digital coupon programs that prove ROI. ๐ bit.ly/4r9KD8i
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Jun 15
Snipp CEO Atul Sabharwal contributed to a Forbes roundup on keeping specialized tech teams connected to the broader business.
He shares how AI agents can be designed to operate across business units and remove friction. ๐ bit.ly/3QDbKfa
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Jun 12
NIVEA is leveraging its partnership with Real Madrid with a promotion
For consumers who purchase any NIVEA product, upload their receipt for an instant chance to win Real Madrid merchandise and an entry for a trip for two to attend a Real Madrid match. niveamensweepstakes.com/
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Jun 12
Consumers check their banking apps more often than they check social media for deals.
Snipp VP Kalina Deng explains why that frequency makes the Financial Media Network one of the most effective channels for CPG brands right now. ๐
youtube.com/shorts/pFoWQAryiโฆ
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Jun 10
Most brands track fraudulent rebate payouts, but only a few will track the investigation overhead, operational burden, and corrupted consumer data that fraud generates.
Learn more about the five hidden costs that post-campaign reviews consistently miss. bit.ly/4fxAQX7
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Jun 10
Conagra Canada is tapping into FIFA World Cup excitement with its Summer of Soccer Contest. Shoppers who buy qualifying products can upload a receipt for a chance to win one of 50 $200 grocery delivery gift cards. See the promotion: summerofsoccercontest.ca/
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Jun 10
68% of consumers prefer cashback over points, and the average CPG redemption rate is 52%.
Snipp's guide covers how leading brands are putting cashback to work.
๐ bit.ly/4g7whTk
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40% of U.S. shoppers have already switched from national brands to private label.
A shelf price cut reaches all of them, including the loyal ones who were never at risk.
Targeted digital rebates reach those who are at risk of switching. Here's how. ๐ bit.ly/3PFGADj
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67% of grocery shoppers say the availability of digital coupons influences where they shop. 50% say better promotions would bring them back to brands they've abandoned.
Get the 2026 Shopper Marketing Report to learn how to bring back lost consumers. ๐ bit.ly/3MOgcWN
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Snipp's Kalina Deng packed homemade food for her toddler's first trip and started wondering where it would all go. ๐ค
The Element Hotel was prepared for her needs. Life-stage transitions remain among the most powerful triggers in consumer marketing. bit.ly/43PuHOJ
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The most receptive moment to place a CPG offer isn't on a social feed. It's when a consumer is already in their banking app.
Snipp VP Kalina Deng explains why that translates into stronger results for CPG brands. ๐
youtube.com/shorts/pZdpo_1Mvโฆ
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Mondelฤz Canada is tapping into Gen Z culture with the Sour Patch Kids Spring Music Contest.
Enter a qualifying UPC online for a chance to win one of four $10,000 festival grand prizes.
Enter here: spkmusiccontest.ca/
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Card-linked offers connect every media placement to a verified purchase at participating retailers nationwide, with closed-loop attribution all the way through.
Snipp VP Kalina Deng explains how it works. โฌ๏ธ youtube.com/shorts/GfCpO4mAfโฆ
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1 in 2 U.S. consumers now cite personalized discounts as their top marketing preference.
Snipp CRO Chris Cubba breaks down what that means for brands in 2026. ๐ youtube.com/shorts/sLBLaTsxeโฆ
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Meet Valencia Pereira, Snipp's Office Manager in Mumbai.
She brings 30 years of accounting experience, manages the Mumbai office, and lives by one guiding philosophy. Embracing change creates growth opportunities.
Read her story. ๐ bit.ly/4nSHedk
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Snipp's Kalina Deng hiked in from the back of a mall lot with her toddler, then spotted a reserved space for moms with small children by the entrance.
Women account for 85% of U.S. consumer purchasing decisions. That one spot says something. ๐จโ๐ฉโ๐ฆโ๐ฆ bit.ly/3RR75Xc
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CPG food and beverage brands have a narrow window to change purchase behavior before a consumer defaults back to their usual choice.
Snipp's F&B digital coupon buyer's guide covers the platform features that make the difference at that moment. >> bit.ly/4t3zCGK
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Snipp's Customer Loyalty Platform connects every loyalty interaction to a verified purchase, across owned and non-owned retail channels, with real-time analytics to measure sales impact.
See how it works. ๐ bit.ly/49xPb1Z
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From a university sweepstakes driving tuition prizes to a cashback program relaunching a snack brand in Germany, the best sales promotions share one thing in common. The mechanic matches the moment.
8 real-world examples that prove it. ๐ bit.ly/46oKSnP
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