Integrating Real-World Services into Decentralized Physical Infrastructure Networks. Telegram: t.me/snpad
Joined April 2021
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27 Photos and videos
Jun 11
SNPad mobile update: Profile, Geolocation and Referrals are coming together.
In the video below, you can see two important parts of the new mobile app:
• Geolocation inside Profile
• the new Referrals section
This is not just UI work.
Geolocation helps confirm where a connected TV is actually located, while Referrals gives users a cleaner way to grow the ecosystem.
More trust for advertisers.
More transparency from users.
More value inside SNPad.
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Jun 11
Consent-based transparency
Geolocation is not forced.
When users choose to enable it, they help create a more transparent advertising environment.
For that transparency, the user receives an additional reward boost.
In the current model, enabling geolocation adds 15% to the user’s reward percentage.
Better data.
Better trust.
Better rewards.
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Jun 11
Referrals also got a major upgrade
The second part of the video shows the new Referrals section.
Cleaner design.
Better structure.
Top 3 most active referrers.
A stronger foundation for community growth.
We are now moving deeper into the Profile / More area of the mobile app, where user identity, rewards, connected TVs, referrals and future SNPad platforms start to connect.
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SNPad Mobile Update 🚀
We’ve been working on the new mobile app for almost 4 weeks, and the redesign is now close to 80% complete.
If testing goes well, we hope to have the first community test version ready next week.
This is more than a visual redesign: new UX, new features, and a complete Profile module.
The Profile now powers the user’s Reward Level — the more relevant the profile, the higher the reward potential.
We’re still finalizing a few complex areas, including the More section, which covers account, settings, security and device-related flows.
The mobile app needed this upgrade to support the new SNPad platform flows.
More soon.
$SNPAD
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May 27
Big screen video is one of the most valuable ad environments because attention is high and the experience is premium.
But passive views are only the beginning.
With SNPad QR flows, advertisers can also guide users toward direct actions:
• visit a website
• open an App Store page
• continue the experience on mobile
• move from TV attention to measurable engagement
This creates a stronger bridge between CTV advertising and real user action.
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May 22
SNPad QR Experience has evolved.
What started as a simple TV pairing flow is now becoming a smarter interaction layer inside the SNPad mobile app.
CTV video on the big screen is already one of the most valuable advertising environments.
But the real opportunity starts when the viewer can take action.
With the new QR flows, SNPad now supports multiple outcomes:
• TV / device pairing
• wallet address sharing
• advertiser website visits
• App Store redirects for advertiser apps
This opens the door for premium interaction formats on top of CTV advertising, helping advertisers move beyond passive video views and closer to measurable user action.
We are very excited with what we managed to implement in such a short time.
Next screen: Ads.
More updates soon.
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May 19
The work just keeps going behind the scenes for SNPad.
The QR module is moving exactly how we wanted and the Ads integration started connecting smoothly with the broader infrastructure we’ve been building around Connected GAM.
At the same time, we’re refining the internal flows of the app so future features won’t feel “stacked on top”, but naturally integrated into the ecosystem from day one.
Many still see SNPad only at surface level, without fully realizing the broader vision, infrastructure, and long-term ecosystem being built behind the project.
What’s being built is actually a much larger advertising and interaction layer that can expand across multiple environments, audiences, and formats.
Step by step everything is starting to align, more updates soon.
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May 14
We said we working on the "new" mobile app but we also showed you how it's working and how it's moving.
No... it's not only a design change but a whole remake of what it was meant to be.
Since the start we thought we have only one path, apparently a few more appeared in order to maximize the potential of SNPAD.
So this week we gonna focus on two features:
1⃣ Scanner QR
2⃣ Ads
Both of them expecting to be done by the end of week so then we can proceed to bring the other features like "Profile" section to their final form.
Besides the mobile app, main focus remains on Connected GAM (Google Ad Manager), since it's the most important on the marketing-side for SNPad.
Why? The infrastructure already used by agencies in GAM with the ADVERSE layer is gonna enable SNPad to add different targets, tracking, interactions, and CTV orchestration.
As you all know, there are more surprises on the way. A quick advice for you it's to be prepared, all we can say for now.
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May 11
We said we would keep you updated.
Here is the new SNPad mobile app in progress, and yes, this is probably the biggest mobile update we have worked on so far.
The most visible change?
A new rewards overview showing daily, weekly and monthly reward values.
$SNPAD also now has USD value display inside the app, making the wallet and reward experience much clearer for users.
Also visible in this build:
• Send & Receive
• Connected TVs
• Bridge
• Transactions
• SNP Layer / Ethereum support
• Wallet redesign
Still in development, but moving fast.
The foundation matters more than the surface. This foundation is starting to look very different and is in many ways lots better than before. And more to come.
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CTV targeting is kinda broken right now because nobody actually agrees to be targeted.
Advertisers are guessing and viewers get random ads.
What we're building into SNPad → users explicitly agree to be targeted and complete their own ads profile, so campaigns finally work with real signals.
Interests, hobbies, location, age range, device context, preferences.
On the agency side, a Google Ad Manager order maps straight into ADVERSE and picks up SNPad-native capabilities on top.
GAM workflow stays the same → just extends into CTV with deeper targeting and more interaction through the SNPad CTV Player.
This is just a slice of what we're cooking. We're 100% locked in on building, refining, and pushing what CTV advertising can actually be. We have more to come. Lots more.
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There's a quiet truth in CTV nobody really talks about.
Once an ad plays on a smart TV do you know what's going to happen next? 99% of people watching it don't know that's why the industry settled for one tiny answer: the ad was delivered.
Tick the box, send the invoice, move on (regular behavior).
The problem is that we (make it) different and didn't want to keep playing that game, so alongside the new player, we built SNPad Tracking.
A tool that pays attention to what actually happens in the room, not just whether the ad showed up.
There's already a basic industry check called OMID for that, we kept it and built on top.
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2⃣ Real answers in a space where everyone's been crossing their finger
For years, CTV advertisers have been asked to trust black boxes.
Money goes in, "performance" comes out, and nobody can really verify what happened in between.
We wanted SNPad to be the opposite of that.
When an advertiser asks us how their campaign performed, we want the answer to be undeniable.
That should be find everywhere else but unfortunately you not going to see it...
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3⃣ Built as its own product, not background noise
Most tracking just sits inside someone else's tool, ours doesn't.
SNPad Tracking stands on its own, plugs into other apps, and turns into a real service the industry actually pays for.
Why that's huge for us? We're no longer a one-product shop relying on a single revenue stream.
To be honest with you TV ads shouldn't be a coin flip (90% are).
Every dollar spent deserves proof and the real intelligence behind it.
That's where the whole industry is heading, and we'd rather lead the way with our own products / ideas.
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Apr 29
Every once in a while you sit down to fix something small and end up rebuilding the whole thing from the ground up, you can't deny that.
That's basically the story of the new SNPad CTV player.
Not a "casual" upgrade but a full rewrite from scratch.
Why? The old player was built to serve our app and nothing else, this one was built to serve the whole current industry.
We agree, there are many ways of doing that... but how we are doing it? Nobody does it that way.
Let's break it down a little so everyone can understand what's going on...
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2⃣. Runs anywhere and doesn't care where the ad comes from
The player is its own self-contained piece of software.
It doesn't have to live inside our app to work.
That means we can drop it into other TV apps and serve ads through it there too.
Instead of monetizing only the SNPad app, we can now monetize other apps that adopt our tech.
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Apr 29
3⃣. Old TVs? No problem
LG TVs, ancient Chrome versions, dusty Samsung sets, they're all in our sight.
We had to fix some really low-level stuff by hand just to get a basic Google compatibility check running on a 2016 LG TV.
What's the catch about them? A huge chunk of people watching CTV today aren't on shiny new hardware. If our tech doesn't work on the old stuff, we've already lost half the audience.
Why we keep coming back and look on what we've done 10 times, 20 times? At the end we want everything to work perfectly, smoothly with no bugs around.
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Apr 24
Heads up, we've been heavier on building than on posting lately, and we made huge achievements on our path forward.
That wasn't the plan, but the mission we're on right now turned out to be much bigger than we originally envisioned it when SNPad started.
Three things we actually built while it was quiet:
1️⃣ The SNPad Player → Full rewrite that now speaks the real language of the ad industry, and can run inside other TV apps, not just ours.
2️⃣ Premium CTV tracking → A separate intelligence layer that captures how an ad is actually consumed on TV, not just whether it played.
3️⃣ ADVERSE → Our adserver who is gonna target forecast, bidding and reporting in one place, plus a Google Ad Manager bridge for agencies.
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