@SocialDisruptpr profile picture
Social Disruption @SocialDisruptpr

A fresh and disruptive approach to Digital PR focused on purposeful and culturally rich brand storytelling. Be the change you want to see🌍

Joined February 2020
  • Tweets 498
  • Following 108
  • Followers 154
84 Photos and videos
Calling all Disruptors! We are thrilled to announce the relaunch of our industry newsletter (Make Waves) as Disruptor's Digest—your ultimate source for fresh insights and inspiration from the forefront of innovation. Click the link below to subscribe! buff.ly/3JjVuZH
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Happy Disability Pride Month We're celebrating strength, resilience, and the unique perspectives that enrich our communities with the perfect guide to champion accessibility and inclusivity. Read More On Our Blog! #DisabilityPrideMonth buff.ly/3XJDq3a
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After an immersive week in Cannes filled with insights from industry leaders and stimulating conversations. Here are our key takeaways on the future of communications. Read more on our latest blog! #CannesInsights #IndustryLeaders buff.ly/3RS5fCB
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"The best thing about having a platform is platforming others" - @yarashaahidi #kerishahidi @canne_lions
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"The role of storytelling is to create collective consciousness; if we can see, we can believe." - @akuakboateng @cannes_lions #blackatcannes #storytelling #thepowerofcreativity
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In the creative space, so everyone can feel represented "It's important to create a dialogue that works for all of us" - a key takeaway that's inspired us all from @iamqueenlatifah @cannes_lions
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"Recognise collective and celebrate uniqueness" are the powerful words shared by @DerrickNAACP that will continue to stick with us alongside other inspiring voices at the Black at @cannes_lions Thought Leadership Brunch.
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As we enter International Women’s Month, we wanted to celebrate and acknowledge the incredible changemakers who embody this year's IWD theme of “inspiring inclusion” all year round. buff.ly/3PcFICM
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How brands can leave a lasting impression, just like travel experiences do thedrum.com/news/2024/02/26/… via @thedrum
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Social Disruption retweeted
Ad Age
@adage
25 Feb 2024
How can brands benefit from a generation’s desire for connection? ow.ly/6kAU50QHcmI

Gen Z and aesthetic trends—how brands can benefit from a generation’s desire for connection

Instead of chasing TikTok moments, marketers should invest in themes of community, togetherness and collectivism.

adage.com
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Social Disruption retweeted
Ad Age
@adage
18 Feb 2024
Diversity within the marketing industry dropped for the first time in several years, potentially signaling an industry-wide deprioritization of diversity, equity and inclusion initiatives, a new study by the Association of National Advertisers has found. ow.ly/581k50QE3kN

Diversity in the marketing industry drops for the first time in years

People of color made up 30.8% of marketing industry employees in 2023, the ANA found, with some ethnicities being particularly underrepresented.

adage.com
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Embrace the season of love and seize the opportunity to reevaluate how to foster a revitalized connection between your consumers and brand in our latest blog! buff.ly/42wfq3U
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With 2024 being the year of "content creators", dive into the future of communication and influencer dynamics as we unveil the latest trends for this year! buff.ly/47Lpt6k
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Social Disruption retweeted
The Drum
@TheDrum
12 Jan 2024
How brands are betting on creator commerce in 2024 dlvr.it/T1J2VC #Marketing #Advertising
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"The male gaze, and the way in which society is set up, would have us believe that any sexually autonomous and body-confident woman must be objectifying herself. This couldn't be further from the truth" - Nyome Nichols-Williams #SDTalent glamourmagazine.co.uk/articl… via @GlamourMagUK

Why has FKA twigs' Calvin Klein ad been banned while Jeremy Allen White's is literally everywhere?

The policing of women's bodies is still alive and kicking in 2024.

glamourmagazine.co.uk
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How brands are planning to navigate the social media & marketing landscape in 2024 thedrum.com/news/2024/01/12/… via @thedrum
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Social Disruption retweeted
Ad Age
@adage
13 Jan 2024
How brands can stop relying on viral trends and cultural moments to sustain their businesses and attract Gen Z consumers. ow.ly/thlA50Qqunk

Attracting Gen Z—5 sustainable ways to engage the generation

How brands can stop relying on viral trends and cultural moments to sustain their businesses.

adage.com
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Our 2024 Communications and Content Calendar is now live✨. Elevate your brand storytelling by seizing key moments and opportunities to plan impactful communication, campaigns and social content in the New Year. socialdisruption.co.uk/2024-… #ContentCalendar #CommunicationStrategy
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Inspired by our "Black In Peace" campaign, our inspiring changemakers unleash the ultimate tips and strategies to flourish and preserve your peace as a Black creative on our latest blog! buff.ly/46RbpbJ
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Social Disruption retweeted
Vogue Business@voguebusiness
23 Oct 2023
Language has shifted towards supporting and advocating for women; instead of saying “fix yourself”, the new narrative is “embrace who you are unapologetically”. Consider it the #Barbie effect. Should beauty brands back off ‘Femvertising’? trib.al/EBaVkmU
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