Head of Digital @KetchumPR | High-heel wearing, soccer-playing, wannabe chef | I raise babies & drink wine w/ @BLedbetter82.

Joined June 2008
444 Photos and videos
X Corp is the villain in every sci-fi movie ever... You know the ones that try (and fail) to take over the world.
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#Respect is one of our Core Values so reading stories like this really set me off. If your brand is considering exchanging product for posts with influencers, read this cautionary tale first! #influencermarketing blog.carusele.com/should-bra…
Erin Ledbetter retweeted
Influence marketing can be performance-based. Just ask @jtobin and @SocialSheek of @Carusele. They joined me on #Winfluence to explain their approach to #influencermarketing and chat about some of the industry issues. Be sure to subscribe! jason.online/carusele
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Just going to leave this here @realDonaldTrump. Time to put your words into action...
We're hiring a tech savvy social media copy writer in our Cary, NC office. Is that you? Apply here: ignitesocialmedia.theresumat…

A to my team and thank you clients for your partnership. The award-winning influencer work here @Carusele continues... woot!
26 Mar 2019
Thank you @RTAcademy! We're honored to be finalists in the 11th Annual @ShortyAwards for our campaigns with @Sabra and @verabradley: shortyw.in/s11finalists
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Yes, you should care. No, this is not a crisis! Relax friends :-) #InfluencerMarketing #FakeFollowers
30 Jan 2019
Are #FakeFollowers a crisis for the #InfluencerMarketing industry? The short answer is: No. Here's why: blog.carusele.com/who-cares-…
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Not one but TWO of us made this list!! Just one of three companies to have two people. Pretty proud of the work we're doing at Carusele and glad to see it recognized among the industry's best. Woot!! lnkd.in/ehsJT3v

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PLEASE STOP - Influencer marketing might live in the digital space but comparing CPMs/CPEs it to digital media is a mistake. bit.ly/2zVtZBW

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Regardless of Follower Size, Influencer Rates Are Unlikely to Vary bit.ly/2zTv8Kp

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Not all influencers "influence". Here's a checklist to help you choose partners wisely and predict whether their audience will actually care what they have to say about your brand. #influencermarketing #contentmarketing youtube.com/watch?v=X-39sY7s…
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Anyone else get the feeling that @facebook agency reps are really just email bots piecing together a canned email response based on keywords in your original question? I swear it feels like that most days!
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