A data consulting firm committed to making data work by combining our strategy and martech capabilities with Hexaware's engineering and AI savvy.
Joined December 2011
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284 Photos and videos
Mar 18
AI is everywhere in marketing—but adoption isn’t a race.
The real challenge? Focusing on outcomes over hype.
This blog breaks down what actually matters when adopting AI.
Read More: softcrylic.com/blogs/ai-adop…
#AI #MarTech #MarketingStrategy
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Mar 4
Digital moments don’t have to stay digital.
With Adobe Places Adobe Journey Optimizer, marketers can deliver real‑time, location‑aware experiences that turn engagement into real‑world action.
Read How: softcrylic.com/blogs/turning…
#AdobePlaces #RealTimeMarketing #MarTech
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Feb 13
Last fall, Harveer Singh Gill joined the @Adobe Champions Forum at Adobe HQ in San Jose for his first time as an Adobe Analytics Champion! 🚀
Check out his experience in our latest blog: softcrylic.com/blogs/adobe-c…
#adobepartner #adobechampion #adobeanalytics #CJA
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Feb 6
See how Adobe Journey Optimizer drives results with real-time, personalized customer journeys!
We turn data into dynamic experiences that boost engagement & conversions. Discover how in our latest blog.
softcrylic.com/blogs/how-ive…
#CX #MarketingTech #AdobeJourneyOptimizer
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Jan 28
Struggling with #OneTrust issues? Discover lesser-known debugging tips & tricks to solve problems faster and improve your privacy management! 🛠️
Check out the blog now: softcrylic.com/blogs/debuggi…
#TechTips #Compliance #Privacy
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Jan 14
Turn digital engagement into real-world action with Adobe Places! Use location-aware messaging & Adobe Journey Optimizer to deliver personalized, real-time experiences that drive foot traffic & deepen connections.
Learn more: softcrylic.com/blogs/turning…
#AdobePlaces #MarketingTech
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Jan 7
Struggling to make sense of scattered data and missed opportunities? Build a solid Marketing Data Foundation with Softcrylic and transform your data into actionable insights that drive real business growth.
Schedule your demo:
softcrylic.com/marketing-dat…
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31 Dec 2025
The final content highlight to review this year is this Brightline case study.
Brightline transformed customer engagement using #AEP, #RTCDP, #JourneyOptimizer, #CJA, and #AWS to unify data and boost campaign activation.
Read more: softcrylic.com/case-study/br…
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29 Dec 2025
Continuing our trip down memory lane, learn more about our accelerator Marketing Data Foundation!
Read More: softcrylic.com/blogs/powerin…
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23 Dec 2025
One of our favorite things we get to do is present webinars around topics we are passionate about, problems we have solved for our clients, or new products we have been perfecting to show you!
Catch up on our webinar series from this summer here: youtube.com/playlist?list=PL…
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22 Dec 2025
Reminiscing on some of our favorite blogs from 2025 this week! How has your team planned to welcome AI into your marketing plan next year?
Read Now: softcrylic.com/blogs/ai-adop…
#AI #Marketing #martech #digitalmarketing
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18 Dec 2025
Unlock B2B growth with AI & Adobe Experience Platform!
See how Softcrylic helps you scale smarter with AI-driven insights and automation.
softcrylic.com/blogs/unlocki…
#B2B #AI #AdobeExperiencePlatform #MarTech
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11 Dec 2025
Explore how AI transforms Conversion Rate Optimization (CRO), from everyday tasks to big-picture strategy. Break down the essentials you need to know to start leveraging AI effectively.
softcrylic.com/blogs/ai-in-c…
#AI #CRO #MarTech #MarketingStrategy
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1 Dec 2025
The final Dashboard in a Day of 2025 is here! There is still time to register.
Join us for a fun day of learning all about Microsoft Power BI: msevents.microsoft.com/event…
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26 Nov 2025
How are you adopting AI into your marketing plan this year? Have you started discussing what this looks like in 2026 as well?
Dive into some of the key themes to consider while evaluating new AI tools with this blog:
softcrylic.com/blogs/ai-adop…
#AI #martech #digitalmarketing
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14 Nov 2025
Learn how you can efficiently integrate and organize all your first-party data, and establish a robust foundation for data activation and marketing strategies with MDF: softcrylic.com/marketing-dat…
#marketingdatafoundation #AI #martech #data #softcrylic
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31 Oct 2025
Trying to choose between #AdobeTarget and #AdobeJourneyOptimizer? Get a clear comparison of features, strengths and ideal use cases to help you pick the right tool for your #personalization and #journey #orchestration.
Full Comparison: softcrylic.com/blogs/adobe-t…
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31 Oct 2025
Today is the last day to get early bird pricing on your conference pass!
Register on 10/31/25 to get your pass for $999: dataxchange.events/register
We hope to see you there!
#dataXchange #sponsor #martech #analytics #AI #engineering
8 Oct 2025
We are a proud sponsor of dataXchange 2026!
Register before 10/31/25 to secure early bird pricing of $999: dataxchange.events
See you at dataXchange!
#dataXchange #Softcrylic #DataAnalytics #AI
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29 Oct 2025
Thinking about moving from Salesforce Marketing Cloud to Braze? See our proven approach to migration, data integrity, and campaign continuity so your customer experience never skips a beat.
Full Blog: softcrylic.com/blogs/navigat…
#sfmc #braze #martech #migration
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