We wanted our equity to be accessible to anyone aligned with the mission.
So we let the people decide what it was worth.
Upside going to the community instead of traditional funds and VCs.
We didn't reach our minimum, but over 180 people showed up to back the idea, and every one was refunded in full.
The team in it with us the whole way was the
@craftsdev crew.
Two to three months of brainstorming, iterating, planning.
At some point they stopped feeling like a platform and started feeling like an extension of our team. We shared workflows, design assets, team resources.
Those moments were really special.
Big ups to the whole team. They are creative, sharp, quick to ship. Open to feedback, open to adapt, always pointed at the goal.
If you're a founder thinking about how to raise, look hard at the ICM model.
Letting an open market set your valuation is a real way forward.
Everything we learned in this first raise carries straight into yours. The lessons are real, and they're yours to use.
Give your equity to the people most aligned with you.
Let them choose the price.
Thank you
@abo_crafts @calyx_sol @pfo_sac @YellowFishZ for all the opportunities you opened up for our company.
Working with the Crafts team has been epic.