Madonna is the new global ambassador of Kiko Milano, the Italian cosmetics brand announced. The partnership marks Kikoโs first major push into the US market through Macyโs.
The campaign, โThe Kiko Show,โ is set to an exclusive Stuart Price remix of Madonnaโs single โBring Your Loveโ and shows her moving through a series of beauty personas. The images were shot by Rafael Pavarotti.
Speaking to WWD, chief brand officer Drew Elliott โ who joined Kiko in 2025 from MAC โ pointed to Madonnaโs Italian roots and her long history of reinvention, calling her โthe Kiko girl.โ
Kiko launches in three Macyโs locations to start: the Herald Square flagship in New York, Manhasset, and Tysons Corner Center in Virginia, expanding to 27 doors over the coming months.