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Sonus PR @SonusPR

Sonus PR helps B2B tech scale ups and enterprises dominate mindshare in their sector

Joined May 2009
  • Tweets 2,244
  • Following 3,174
  • Followers 3,534
250 Photos and videos
"Controlling the narrative" is dead. News moves in minutes. 60% of journalists check social media before filing. You can correct false information. That's critical. But when the narrative is true and moving against you? You're King Canute, shouting at the tide to halt.
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Full article: linkedin.com/posts/martinsmi…

Narrative control in the age of social media | Martin Smith posted on the topic | LinkedIn

Is it still possible to 'control the narrative'? Short answer: barely. There was a time, not so long ago, when 'controlling the narrative' about X or Y was a common goal in tech comms. Information...

linkedin.com
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63% of marketing leaders now face increased CFO pressure on budgets. Only 22% feel they can answer "What impact is [marketing] having on our business?" That gap is where budgets get cut. Tech PR needs to better surface and explain the correlation between PR and business impact.
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Full article: buff.ly/5slkfwM

Is your PR activity addressing your CFO's scrutiny? Why not? 63% of marketing leaders now report...

Is your PR activity addressing your CFO's scrutiny? Why not? 63% of marketing leaders now report increased pressure from CFOs on their budgets, up from 52% two years ago, according to The CMO Survey....

linkedin.com
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48% of all AI citations in branded queries come from earned media. Not your website. Not paid content. Media coverage. If you're retooling for GEO and ignoring PR, you're ignoring the single largest source of what AI actually references.
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Full article: buff.ly/ywvjyZm

Tech PR's Role in AI-Generated Answers | Martin Smith posted on the topic | LinkedIn

Where does PR fit in a GEO / AI-SEO world? Marketing is retooling around a single question: how do we show up in AI-generated answers? ChatGPT serves 800 million users a week. Google's AI Overviews...

linkedin.com
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Most PR analytics either barely exist or are too complicated to reach the C-suite. Busy execs want two things: "Are we winning at PR?" and "What impact is it having on the business?" If your reporting doesn't answer those clearly, it's functionally useless.
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Full article: buff.ly/v1mdqCr

What PR Analytics CXOs Actually Want to See Most PR analytics sit in one of two failure modes....

What PR Analytics CXOs Actually Want to See Most PR analytics sit in one of two failure modes. Either it barely exists or it’s too complicated. The barely-existing version is a number of articles or...

linkedin.com
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Earned media accounts for 48% of all AI citations when people ask about your brand. 82% for review queries. If your CMO is wondering why GEO matters, the answer is already in your PR program.
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Full article: linkedin.com/posts/martinsmi…

PR drives 48% of AI citations, 82% of customer reviews | Martin Smith posted on the topic | LinkedIn

Here are the numbers you need to know the next time that GEO (Generative Engine Optimization) is discussed - and in particular how PR fits into it. 1. Earned media accounts for 48% of all citations...

linkedin.com
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Most tech PR RFPs are useless. Company background from the website, objectives so broad they could apply to anyone, and ChatGPT probably wrote it. Documents rarely elucidate the real problem companies are trying to fix, but actual conversations do. More chat, less ChatGPT please.
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Full article: buff.ly/LX2elgj

RFPs for Tech PR Agencies: A Box-Ticking Exercise? | Martin Smith posted on the topic | LinkedIn

Can we be honest about RFPs for tech PR agencies? Most of them are terrible. I don't mean the concept. If your legal and procurement teams need a documented selection process, I get it. But somewhere...

linkedin.com
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Should your tech company be talking about the Iran conflict? Depends. If your CEO's already taken a public stance, the org follows that slipstream. If your company is directly impacted or you're in energy, logistics, or supply chain, silence is unwise. For everyone else, the longer it drags on, the harder silence gets.
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Full article: buff.ly/PbS5MI4

Don't mention the war! Or... maybe you should? I’m going to take a divisive subject and I’m going...

Don't mention the war! Or... maybe you should? I’m going to take a divisive subject and I’m going to try not to offend or antagonize anyone here.  I will probably fail at that… but this is intended...

linkedin.com
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Sonus PR
@SonusPR
Mar 24
If your PR agency never says no to you, you have a problem. A decent agency team doesn't take briefs 100% verbatim. They push back. They consult. They refine. Without that, you're paying for execution, not expertise.
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Personal profiles on LinkedIn generate 5x more engagement than company pages posting identical content. Your CEO's personal brand isn't separate from your company brand. It's your main channel.
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Full article: buff.ly/VSsosge

CEO Involvement Boosts PR Effectiveness | Martin Smith posted on the topic | LinkedIn

Why the CEO needs to be MORE involved in external comms Here are the hard reasons your CEO should be involved in your PR and comms function. 1. CEO involvement builds internal buy-in for the PR...

linkedin.com
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Sonus PR
@SonusPR
2 Oct 2023
Meet the team Monday! Penny has a dual function for Sonus PR, providing book-keeping support and working as a Researcher. #SonusPR #communications #PublicRelations #b2btechPR #techPR #MediaRelations #employeespotlight #PR #agencylife
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Sonus PR
@SonusPR
4 Sep 2023
Meet the team Monday! As a content specialist, Ana brings her clear, concise communication skills to a wide range of PR, sales and marketing tasks. #SonusPR #communications #PublicRelations #b2btechPR #techPR #MediaRelations #employeespotlight #PR #agencylife
A picture of a woman [Ana] smiling, with her brown hair tied back, wearing a white and black striped t-shirt.

ALT A picture of a woman [Ana] smiling, with her brown hair tied back, wearing a white and black striped t-shirt.
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Sonus PR
@SonusPR
15 Aug 2023
🚀 Exciting News in #SpaceExploration 🛰️ We're proud to announce that @orbexspace has been featured in @TechCrunch's latest article highlighting its groundbreaking #Innovations towards #SustainabilityInSpace. Read the article here: ow.ly/FTH150PyvfI #TechForGood

The space industry is starting a green revolution | TechCrunch

Five to ten years ago, you would have struggled to find anyone, anywhere connecting the words 'sustainability' and 'space.'

techcrunch.com
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