We did it again.
10 million views across X and Li.
Beyond views, we did business. Qualified leads. Inbound. 100s of them. Real $$$.
Wasnāt easy. Enterprise product. Priced $8k/mo. Minimal existing social capital.
We did it anyway. Weāre best in business.
If youāre planning a massive launch for your product, letās chat.
No other channel is as effective as a well engineered creator campaign for your brand. Traffic, conversions, investor interest, long term brand building.
Distribution is a MOAT.
DM open.
Today, weāre launching Airpost.
Iām 46. Thatās not a cool age to found a startup. At least according to Twitter. I still call it Twitter.
Iāve loved advertising all my life. Since I was 19 and my mom told me about a movie called āNothing in Commonā with Tom Hanks where he plays an ad exec whose main job seems to be shooting hoops with his creative partner. That sounded fun.
Since then, traditional advertising has stayed⦠traditional.
From my 1st job out of college writing TV ads for Snapple and Fox Sports, to leading product marketing at Airbnb, Iāve seen a lot. Now the AI era is here and an entire $1T industry is about to change. Who will change it?
Why not me? Why not us?
Introducing Airpost: a platform and service where world-class creative strategists use custom-built AI to build video ads. Fast.
If youāve ever sat down to make an ad with AI and realized 20 minutes later youāre still wrestling with that same clip⦠thatās why we built Airpost.
Growth teams are busy. Theyāre asked to do too many things as it is. They shouldnāt have to be AI experts as well. Creative strategists shouldnāt have to stare at a white box trying to decide what to prompt. They should have a partner. Thatās what we aspire to be. And thatās what weāve built our tech to do.
AI ads shouldnāt have to mean only AI footage. We have an exclusive library of over 300,000 video clips weāve shot ourselves. Our engine uses these, along with client footage and AI footage to make the ads we deliver each week.
Weāre funded by the best investors and humans we know. We bootstrapped our performance creative agency, Ready Set, to 200 people. I was always told VCs didnāt add value. If thatās true, it must be other VCs, because ours have been awesome. Thank you Zach Perret, Nate Abbott, Peter Hebert, Max Mullen and all of the firms and folks whoāve believed in us so far.
Weāve gone from 0 to $1M ARR in the six months since we quietly started working with early clients like DoorDash, Dr. Squatch, Calm and more.
So far, every customer has renewed.
To celebrate the launch, weāre giving away a superagent where you:
1) Put in your product URL
2) Get snippets of what your real users are saying on Meta, TikTok, Reddit and X
3) Paste them into ad scripts
Comment āAirpostā and Iāll DM you the private link.
It feels (a little scary but) good to be out there.
Here we go! š